Marketing

Personalities generated by AI, like Tilly Norwood, don’t need rest or have unique, personal opinions. That’s part of their appeal to talent agencies and advertisers. As brands and platforms quietly embrace AI-generated content, some creators are starting to worry that cost and control will beat out their authenticity. Last week, Meta launched its AI-generated content […]

Trusted Media Brands is in talks with big tech over AI licensing deals, but is holding off on signing any contract for now.  The sticking point is scope: tech companies are still pushing for broad access to content, according to Jacob Salamon, vp of business development at TMB. And he is wary of giving away

For all the talk of generative AI upending the media agency business — I get daily pitches of this agency or that data platform rolling out a new proprietary AI system that changes everything! — it’s not as impactful as what’s happening to the search business. Zero-click search and generative search optimization (GEO) are the

What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID. Meet Rewarded Interest, a company launched last year by Scott Spencer and Thede Loder. Spencer was a long-time Google

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Remedy Phase appeared first on AdExchanger.

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress. The post Here’s What You Missed At Programmatic IO New York’s CTV Panel appeared first on AdExchanger.