“Hurts So Good” sees the Coca-Cola beverage partner with brands including McDonald’s, Buldak and Takis and launch late-night pop-up experiences.
Sprite leans into Gen Z’s love for spicy flavors with global campaign Read More »
The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.
American Eagle drives in-store back-to-school shopping with Snap Map Read More »
WPP has been flirting with the idea of becoming an “AI-driven platform business” for some time – mostly in earnings calls and on strategy decks. Now, with a new CEO incoming, the holdco might finally be ready to turn the tagline into a throughline. That job now falls to Cindy Rose, a longtime Microsoft executive
Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO? Read More »
Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee (JIC)’s mid-term audit released Thursday. The post Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC appeared first on AdExchanger.
Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC Read More »
What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded
With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn. The creative and strategic insights brands gather now can set the tone for success during the all-important
From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage Read More »
The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize.
The General turns to Fortnite to help anxious Gen Z drivers Read More »
GreenGeeks has planted 50,000 trees to ease the environmental impact of the data centres required for running websites. The milestone is notable because the company connects its work to the ongoing concern about how online activity can use energy and contribute to pollution. A data centre can include hundreds or even thousands of machines stacked…
GreenGeeks plants 50K trees to reduce the impact of data centres Read More »
Costs And Clicks People are clicking on fewer and fewer Google Search ads, reports Search Engine Roundtable. Alphabet CEO Sundar Pichai said during a recent investor call that ads on pages with AI Overviews (AIOs) perform similarly to ads on pages without AI-generated responses. However, Google has a poor track record when it comes to
Get Your Clicks While You Can; WPP’s No Good Very Bad Year Read More »
Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus, according to sources with knowledge of the deals. The news comes just six weeks after The New York Times revealed its own AI licensing tie-up with Amazon, which allows Amazon to use articles
Condé Nast and Hearst strike Amazon AI licensing deals for Rufus Read More »
