Marketing

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New York.

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft into the mix. With the tech company winding down its ad buying platform, Amazon is inheriting the advertisers, and, just as importantly,

On the bot-riddled open web, it can be a struggle to prevent ads from being served to invalid traffic (IVT). To filter out IVT and prevent ad serving to bots, the ad industry focuses on data contained in bid requests, such as user agent info and IP addresses. But, given the billions of bid requests

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide. 

When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched what it calls its Data Vendor Ecosystem on Tuesday. The idea is for the product to complement the Index Marketplaces curation offering. So much of the recent shift from curating deals via DSP data markets

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the category is surging: eMarketer projects retail media spending will top $60 billion in the US alone this year (up 20% from 2024) and reach $100 billion in the US by 2028. But as advertisers shift

Speaking My Language Duolingo is getting half-serious about advertising.  The language learning app has a base of 47 million daily active users and plenty of attention to harvest. However, Duolingo has been standoffish toward advertising, which Adweek reports makes up less than 7% of its $748 million in revenue last year.  Duolingo hasn’t been cautious

This story was first published by Digiday sibling WorkLife At WebexOne 2025 in San Diego this week, Cisco introduced a sweeping vision for workplace collaboration that goes far beyond video calls and chats. The tech giant’s Connected Intelligence framework represents a fundamental shift in how employees will work — not just with each other but alongside