Marketing

This time, the pivot to video hits differently. News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm gods, hoping to reinvent themselves before the ground beneath them shifts again. But this latest pivot involves news publishers trying to take more control into their own hands. They’re curating […]

Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and is still aggressively expanding — while sitting outside many of the structural constraints that define them. Accenture Song generated roughly $20 billion in revenue over its last fiscal 2025, up 8% on the

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent. The post Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers appeared first on AdExchanger.

President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.

Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but kaput. The UK’s Competition and Markets Authority released Google from its Privacy

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada. The post No Waiting for May – CES Is Where The TV Upfront Season Starts  appeared first on AdExchanger.

The era of “managed decline” is over; the era of existential clarity has begun. We are no longer guessing what the post-platform world looks like. We are living in it. Over the last 12 months, the media industry has watched referral traffic flatline and AI crawlers strip-mine our archives without so much as a thank-you

ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act. The post ChatGPT Ads Coming Soon?; Advertisers Sweat TikTok’s New Era appeared first on AdExchanger.