Marketing

Interactive and shoppable ads are becoming a common sight on TV screens. And they’re likely to feature a bigger variety of brands in the future as the ad formats arms race, alongside other efforts to lure small business advertisers, between streamers and platforms heats up. CTV providers have been leaning hard on such formats in […]

Blended workforce models — combining independent contractors with full-time employees — have evolved from experimental tactics into business-critical strategies. According to a study from consultancies Lions & Tigers and Read the Room Advisors based on responses from more than 500 workforce decision-makers, 97% say losing access to blended teams would disrupt their ability to meet business goals,

This story was originally reported on sister site, Modern Retail. When economist Tyler Cowen sat down with OpenAI CEO Sam Altman for a fireside chat during a four-day conference in Berkeley, California last month, the conversation eventually turned to the ChatGPT maker’s buzzy new deal with America’s biggest retailer: With OpenAI now letting Walmart shoppers

The debate over AI slop has had a dizzying run over the last week or so.  Disney kicked things off by announcing that Disney+ subscribers will soon be able to spin up their own content using its characters. A former video game studio head chimed in to note that younger audiences are already using this

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. And a judge will decide the fate of Google’s sell-side ad tech business. On Friday, both sides presented their closing arguments and fielded final questions from Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia. Even she can’t believe

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news briefing from your smart speaker while you scroll through emails. Your favorite podcast keeps you company during your commute. Your to-go playlist helps you get in the zone at the gym.

Every marketer today feels the pressure to do more with less: more reach, more conversions, more loyalty, all with tighter budgets and increasingly distracted consumers. But beneath the noise of channels and performance dashboards lies a systemic issue shaping the future of digital: accessibility. And most brands are still overlooking it. At AccessiWay, we recently…

Creator content isn’t a side tactic anymore. It’s the connective tissue of modern marketing. Audiences have little patience for campaigns that feel manufactured; they want human voices, cultural signals, and ideas that show up wherever they spend their time. That’s why at Goat we argue that human content shouldn’t sit on the edges of the…