Marketing

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past month alone, there was a major Google Search ranking bug, a calamitous data breach involving Google Ads and Google Merchant Center and outages across Google Ads, […]

Is it time to retire references to the advertising “duopoly?” Plus, Omnicom wants to bring its major agency brands under unified leadership. The post Making The Advertising Triopoly A Thing; Omnicom Pursues An AI-Driven Reorg appeared first on AdExchanger.

Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom in Alexandria, Virginia, over allegations that Google operates and maintains an illegal monopoly in the digital advertising market. Starting last week and into this week, hundreds of court-filed declarations, emails, depositions and other documents were

The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock. With over 4.5 billion minutes of coverage streamed during opening weekend – and the second-best day of engagement ever for Peacock – advertisers reaped the

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Daniel Folkman, SVP of business at Gopuff, an on-demand delivery service that promises orders in as fast as 15 minutes. The fact

As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets.  Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to sift through among the many recently unsealed documents for the DOJ’s antitrust trial against Google – but one interesting tidbit has already surfaced. Namely, Google’s plan to pay agencies for purchasing certain types of media.