Marketing

New data in Pew Research Center’s 2025 survey reveals how Americans use online platforms, how these patterns are shifting, and what this means for brands aiming to strengthen digital engagement. Use behaviours varying sharply by age, gender, race and ethnicity, education, and political affiliation, so marketing decision makers should adapt their strategies to match the…

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and it’s working. Creative is more personalized, targeting is sharper and optimization happens in real time. AI has proven remarkably effective at identifying patterns, predicting outcomes and driving gains across key metrics. Yet many marketers are still

Evidence-based best practices to turn in-store intent into action. Preview Vestcom’s new guide.

Card-not-present (CNP) fraud is a massive problem for businesses all over the world, happening when a payment is made without the physical card being presented to the merchant. Neither the card nor the cardholder is in front of the seller at the time of purchase making it a relatively safe way for fraudsters to try…

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers. Among ecommerce brand marketers and social media ad agency buyers and consultants, the 2017 and 2018 holiday seasons are spoken

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel? The post Trying To Make Kokai Happen; EU Readies GDPR Changes appeared first on AdExchanger.