Marketing

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived […]

At the Google Marketing Live event in Singapore, Google announced new updates to its AI tools across Search and YouTube. The updates are intended to help marketers keep up with changes in how people find and interact with content online, particularly as more users turn to voice, video, and visual search instead of typing. Search…

Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands. The post Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Attribution Meltdown appeared first on AdExchanger.

Amazon locked in two more publishers for its AI shopping engine; AI companies are working on web browsers now; and platforms have a hard time telling AI from reality. The post Amazon Pays Up For Old Media; Begun, The Browser Wars Have appeared first on AdExchanger.

AI is on the cusp of upending the way people search and discover information online. For small to mid-sized brands, that means rethinking not just how they show up, but what teams (and what budgets) are responsible for the work. Historically, paid search was a performance game, focused on keywords, page optimization and rankings. AI-powered

WPP’s new CEO announcement sparked the usual frenzy – LinkedIn takes, analyst notes and a wave of industry speculation. Clients, meanwhile, are staying quiet.  That’s not to say Cindy Rose’s move from Microsoft to Madison Avenue is being ignored – it’s just not driving urgency. For many marketers, the real concern is still much closer

In 2025, esports events are increasingly putting individual content creators front and center to keep both fans and brands interested.  Yesterday marked the opening ceremony of the Esports World Cup, the annual competitive gaming championship owned by the Saudi American government and held in Riyadh, Saudi Arabia. Like last year’s inaugural event, this year’s Esports

Despite record investment in the creator economy, not every creator is cashing in.  U.S. brands are expected to spend $13.7 billion on influencer marketing by 2027, according to eMarketer. It’s a cash grab, but the competition has outpaced brand budgets, according to agency execs. That outpacing has left mid-tier creators — those with moderate followings

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