Marketing

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health. Who cares how funny or award winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in […]

Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode

A Drug You Can’t Quit It’s not just you – there are more pharma ads on TV these days. (Sorry, RFK, Jr.!) But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers

Many analytics firms are attempting to answer a central question for publishers: which news outlets appear most often in AI chatbot responses? But the data is often inconsistent, and even at times contradictory. Some reports point to outlets like Reuters and The Guardian as the news sources “most mentioned” in AI responses, while others produce

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs. Paid attention Netflix’s AI acquisition, Netflix’s Amazon ad targeting option and more Paid attention It’s easy to assume people watching on TV screens are paying attention. But advertisers

This story was first published by Digiday sibling Modern Retail. Best Buy is positioning itself as the place where people go to shop for AI-powered everything. The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year (which ended Jan. 31) from the year before, at almost $42 billion.

In-house entertainment studios are the new social media team. Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp of development at $300,000 to $360,000, reporting to Pam Kaufman — the Paramount exec Gap poached in January to become

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better,  – not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across