Marketing

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats. The post How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads appeared

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes. The post Amazon’s Million-Dollar Seller Revolt appeared first on AdExchanger.

The First Taste Is Free Last week, Netflix’s executive team shot down rumors about launching a free, live TV-style channel, saying they have to be careful about what co-CEO Greg Peters called the “cannibalization of paid tiers.” Well, looks like other streaming services don’t share those same concerns. Business Insider reports that Paramount+ is planning

One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept. 14-18 in Miami. Use code MEMBER200. Prices go up Aug. 3, so lock in your rate before then. Marketing has a new favorite argument: is it still smarter to talk to a million

Google’s Performance Max product has frustrated and bemused media buyers since its launch four years ago. In recent weeks, however, the tech giant has chosen to yield a little ground to marketers and buyers asking for more control. It’s testing a feature that enables media buyers to exclude inventory from third-party search partners and Google

This story was first published by Digiday sibling ModernRetail Kroger’s announcement last month that it would buy Giant Eagle for just under $1.7 billion was one of the grocer’s first major moves under new CEO Greg Foran, an indicator of how the company’s strategy could look going forward. Foran joined Kroger in February after serving

Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest.  The post Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU appeared first on AdExchanger.

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DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly