Marketing

Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women’s sports.  Ally Bank’s chief marketing and PR officer Andrea Brimmer is one of those marketers. Back in 2022, the bank […]

Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips.  That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances from Diplo and Kacey Musgraves

Agentic ad buying isn’t coming soon; it’s already here. And it was the dominant theme at the May 2026 edition of the Digiday Programmatic Marketing Summit, held May 6 to 8 in Palm Springs, Calif. Executives from brands including Duluth Trading Company and agencies such as Butler/Till discussed how they’re already using AI agents to

This story was first exclusively published by Digiday sibling Glossy In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to that announcement. In February 2025 — prior to becoming an official NBA partner — the brand debuted a campaign featuring NBA player Anthony Davis,

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts Day Three: Ad Tech Jargon And Brand Awareness  appeared first on AdExchanger.

Joseph Meehan, Chief Exchange and Supply Officer, Seedtag Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Identity has been central to that model, particularly as first-party data strategies have matured and deterministic approaches have become more widely adopted. Contextual signals have also been part of the mix,

Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With changes to measurement frameworks happening at a record pace — from privacy developments and signal loss to data complexity and integration of AI systems — migrating infrastructure is both logistically complex and

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium. 

LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has plans to launch events featuring creators in the second half of 2026, with a longer-term ambition to host as many as 4,000