Marketing

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened.  Before diving into those accounts it’s worth framing them properly. They come from exhibits filed as part of the amended complaint in the wrongful termination lawsuit brought by former […]

If the World Cup was any indication, creators are a crucial marketing pillar of sports leagues and major sporting events, drawing new fans to sports through their secondary broadcasts or paid partnerships. USA Fencing recognizes that power, and is attempting to make fencing the hottest sport of the summer— two years ahead of the 2028

Welcome to the year that the holding companies all use (and perhaps abuse) the word “outcome” in either singular or plural form.  With the first half of 2026 in the books financially speaking, an analysis of the biggest agency groups in the world — Publicis, Omnicom, WPP, Havas, Stagwell, S4 Capital and as of last

This story was originally published on sister site, Modern Retail. Marketers often tout influencer and brand collaborations as one of the most effective ways to unlock a new audience and generate viral moments with a relatively low lift.  At eTail Boston this week, several brand executives spoke about the power of partnerships, especially the dos

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold. The post AppLovin’s Play To Reach Non-Gaming Advertisers appeared first on AdExchanger.

As marketing and tech leaders gear up for DMWF, one question is increasingly dominating the agenda: What do AI engines say about your brand? The search landscape has fundamentally changed. Today, 60% of Google searches end without a single click, as users get their answers directly from AI. Furthermore, 80% of consumers now rely on