7 Things That Hit This Week: Meta’s Next Stab at Commerce, New Hires at Sephora and Lowe’s, and Pinterest Goes Deep on AI
Plus, how much it costs to sponsor a retail upfront.
Marketing
Warner Bros Discovery expands agentic AI use in ad buying
Warner Bros Discovery is adding more agentic AI features to its advertising technology stack as it works to automate parts of campaign planning, buying, forecasting, and measurement. The company gave advertisers and agencies an early view of the strategy during its upfront presentation last month. It has now provided more detail on how the technology
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OpenAI expands ads manager to U.K., adds CPC
Just six weeks after OpenAI’s ads manager was made widely available in the U.S., the AI company has now expanded the product to the U.K., in beta. The move makes the U.K. the fifth market with access to the self-serve platform, joining the U.S., Canada, Australia and New Zealand. The mechanics are the same as
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6 Top Local World Cup Ads: Adidas Backs Scotland, Brahma Dreams Big For Brazil and More
Some of the tournament’s top creative taps into national culture and regional nuances.
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An Inside Look at the Ad Experience at a World Cup Match
ADWEEK was on hand to see the brands at a recent match between France and Senegal.
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Ads of the Week: 11 Campaigns That Caught Our Eye, From Nike to Etsy
Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.
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Comic: The Cannes-Can
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Cannes-Can appeared first on AdExchanger.
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How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
Fanatics Sportsbook recently adopted a different approach to its performance marketing, especially on CTV, after experimenting with ad tech outfit Cognitiv, which led it to move toward a more system-led approach. For years, performance marketers have built campaigns around the premise of defining the ideal customer, identifying where that audience spends time, and then placing
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‘Humans at the helm, agents in the loop’: WPP is testing a buyer ageny for video, but it’s bigger bet is on governance
Marketers are nervous about agentic media buying. WPP is betting governance is the answer. Which is why alongside the launch of its Buyer Agent for Video yesterday (June 18), it unveiled a coalition of premium media owners including Disney, Netflix, NBCUniversal, Paramount and Fox as well as standards bodies IAB Tech Lab and Prebid.org. It
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Have you ever binge-watched a show on a streamer that carries advertising, only to see the same unskippable ad over and over again — to the point where you swear you’ll never buy that product because they’ve hounded you and interrupted your content experience? Omnicom, via its Omnicom Media and Omnicom Production arms, plans to
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