Marketing

The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a broader effort to pull in younger and more diverse audiences. For about $15 a month – roughly $10 less than an all-access premium subscription – Economist Play bundles the publisher’s long-form Insider video […]

Spotify animated the greath lengths that fans go to see their favorite artists.

Ad tech company OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role in February of this year, Digiday has learned. According to separate Digiday sources, OpenX’s leadership reshuffle comes as competitive supply-side platforms also explore their future options, with similar high-profile exits in the space

The ADWEEK House discussion looks at how baseball is evolving for a new generation of fans.

Omnicom Media Group is set to secure Adidas’ $512 million global media account. 

This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through more relevant storytelling. The winning work also highlights the rise of interactive experiences that move beyond traditional campaigns, creating opportunities

Louis Carr on how cultural influence and intentional mentorship are redefining the future of growth and leadership.

Carlos De Jesus will become Kimberly-Clark’s chief growth officer once the deal closes, as expected later this year.

One of the biggest opportunities in marketing remains largely untapped.

ADWEEK introduces M&A vertical in partnership with Evros Group.