Marketing

A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all,

Anthropularity Anthropic threw jabs at OpenAI with its Super Bowl ads; consumers guffawed. Anthropic refused Pentagon demands over use of its tech in programming autonomous weapons or in widespread surveillance of Americans, resulting in its being declared a national “Supply Chain Risk”; Americans rushed to download Claude. But as the dust settles, will Anthropic enjoy

As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap has created an opening for platforms promising to unify those workflows. Influencer marketing platform CreatorIQ and AI-native customer experience management platform Sprinklr have partnered to build a connected operating model that combines creator intelligence,

Subscribe: Apple Podcasts • Spotify The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust. “We’re not going to die if we don’t build a chatbot tomorrow. We need to be really clear about what

Last week’s trials marked a turning point for social media. For the first time, big tech giants were held accountable for causing harm to children – and there were consequences. First, there was the New Mexico case against Meta, in which a jury found the platform liable for violating the State’s Unfair Practices Act, and

Time is taking what it’s learned about where AI search engines pull information and when Time shows up in those summaries to sell a new GEO product for brands. It’s not the first to do so. Other publishers like Forbes and Future see the opportunity in converting their AI visibility insights into a product they

The Trade Desk is overhauling how it pays identity partners within its Identity Alliance, moving from a volume-based model to one centered on “incrementality,” according to multiple industry sources. The changes, communicated to partners in recent weeks and expected to come into force in the early part of 2026, introduce new commercial terms that alter

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth? These campaigns are working, but the industry lacks a consistent, credible way to prove exactly how much of

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. The post TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically appeared first on AdExchanger.