Marketing

Despite headline-grabbing moves, such as Walmart’s recent partnership with OpenAI and the integration of PayPal Payments into ChatGPT, agentic commerce is still in its nascent stages. But that doesn’t mean it’s too early for retail media networks to prepare for a future of AI-driven commerce, says Jeff Cohen, chief business development officer at omnichannel commerce […]

Low-quality, AI-generated content – or AI slop – is flooding the open web. The entire digital ecosystem is adapting to the challenges that generative AI’s exponential growth presents.  As someone who spends a lot of time thinking about media waste and ROAS, I’ve seen how easy it is for bad actors to spin up thousands

The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers. The post The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads appeared first on AdExchanger.

Next year’s FIFA World Cup stands to be the largest spectator event in history. And Unilever, one of the planet’s largest advertisers with a total marketing budget of $10.1 billion in 2024, is determined to capitalize on the billions watching. “Next year is the biggest sporting event that’s ever going to happen..It’s taking place in

In the age of synthetic social, it’s getting harder to tell the difference between AI and human-generated content. Despite the AI hype, the influx of synthetic social (and mounting backlash to so-called AI slop) isn’t resulting in more, lucrative brand deals for creators according to the five influencer agency execs Digiday spoke with for this

AppLovin and The Trade Desk emerged as the clear attention-grabbers in this ad tech earnings window — but for very different reasons, and with very different signals about how investors are reading the sector’s future. AppLovin stock, FTW  This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading

This story was first published by Digiday sibling Modern Retail. U.S. firms announced the most job cuts for any October in more than 20 years, fueled in part by mass layoffs at major retail companies. Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to a Thursday report from global outplacement

The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in third-quarter publisher earnings calls: People Inc. saw search traffic declines that hurt its overall digital ad revenue, but was confident its strategy to focus on AI licensing and off-platform reach

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday. The post Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack appeared first on AdExchanger.

The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.