Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.
Lexus takes generative AI for a spin in new holiday marketing content Read More »
The founders of six AI startups offer insights on the founding journey and what problems their companies are solving. The post 6 (More) AI Startups Worth Watching appeared first on AdExchanger.
6 (More) AI Startups Worth Watching Read More »
H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond. The post H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing appeared first on AdExchanger.
H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing Read More »
FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go beyond affiliate hijacking. The post In-Store Shopping, Up Close And Personal; AI Traffic By The Numbers appeared first on AdExchanger.
In-Store Shopping, Up Close And Personal; AI Traffic By The Numbers Read More »
Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is that humans still have the wheel. For the better part of 2025, agentic AI has been the industry’s buzzword. It’s defined as “a situation where multiple AI agents work together to complete complex
Despite the hype, agentic AI isn’t ready to take the brand controls just yet Read More »
The tariff policies imposed by U.S. President Trump at the beginning of his second term in office turned 2025 on its head for marketers. Joshua Scherz was among them. Scherz is the founder of Bela, a family-owned seafood brand based in Maine that imports canned sardines from Portugal. Hoping to take advantage of rising demand
How brands shifted marketing and media strategies through year of tariffs Read More »
AI momentum papered over Google’s reset year From an ad tech perspective, 2025 will be remembered as the year Google quietly recalibrated — retreating from some of its longest-running bets while accelerating decisively in others. The most visible reversal came with the effective end of the Privacy Sandbox experiment and Google’s decision to walk back
Ad Tech Briefing: Big Tech won 2025 (even when it lost) Read More »
Subscribe: Apple Podcasts • Spotify 2025 was the year of loose ends, according to Digiday executive editor of news Seb Joseph. He and managing editor Sara Jerde joined Digiday Podcast hosts Kimeko McCoy and Tim Peterson to gather together those loose ends and assess which may be tied up in 2026. Among those loose ends
‘A year of loose ends’: Digiday editors share top takeaways from 2025 Read More »
Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.
Horizon introduces open ad tech partnership network Read More »
A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.
Listerine turns mouthwashing sounds into music with Twitch creators Read More »
