Marketing

Why The Hill credits growing engagement for its social traffic bump

The Hill’s social traffic is growing — and the publication believes its increased social engagement is the source of the bump. After experiencing an increase in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025. Year-over-year between September 2024 and September 2025, The Hill’s overall

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How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace

Best Buy Ads hosted its first ever upfront-style event this week. Although it was livestreamed and there were no splashy performances from Lizzo or Snoop Dogg (both of which performed at Amazon’s upfront and NBCUniversal’s upfront this year, respectively), the retailer is hoping its new offerings are enough to catch advertisers’ attention — and ad

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Even with a new U.S. TikTok deal in sight, marketers feel uneasy

TikTok’s future in the U.S. is becoming less murky but clarity doesn’t mean comfort for marketers.  What’s emerging is a likely scenario where a new, domestically-owned version of the app runs on a licensed copy of TikTok’s core algorithm — essentially, TikTok U.S.  For marketers, that creates more confusion than closure. A split app reality

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The Rundown: Recapping Digiday’s four onstage interviews during DMexco 2025

During the annual two-day DMexco ad tech, media and marketing conference held this week in Cologne, Germany, Digiday participated in four onstage fireside interviews that touched on a variety of top-of-mind topics for the 40,000 or so execs in attendance. They ranged from adopting a more agency-led mindset in the attempt to make commerce a

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Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

The Digiday+ Future of Marketing Briefing will be your guide to what it actually means to be in this business today. Sometimes that’ll mean talking to CMOs. Other times, it’ll mean exploring ad tech, agencies, creators, streaming, AI – whatever’s shaping the marketing class and those who operate in and around it. This is the first

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