As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as an industry advantage.
P&G prioritizes data, AI to tackle fragmented ‘new media reality’ Read More »
YouTube is giving with one hand, and taking with the other, with recent strategy statements from the company giving contradictory messages about the use of AI on the platform. In a communication to the YouTube community on Wednesday, YouTube’s chief executive, Neal Mohan, stated that a key part of the company’s strategy for 2026 is…
YouTube’s mixed messages over AI Read More »
Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Now, generative AI is complicating the already rather bloody streaming wars. The post AI Is Rewriting The CTV Advertising Playbook appeared first on AdExchanger.
AI Is Rewriting The CTV Advertising Playbook Read More »
After years of back and forth, TikTok will remain available to U.S. users, with parent ByteDance holding onto a nearly 20% stake in the app.
Sociable: TikTok signs off on US joint venture, securing app’s future Read More »
Over the years, many people have been surprised to learn that AdMonsters and AdExchanger have the same owner, Access Intelligence. But, in fact, we’ve been joining forces behind the scenes for some time. And since last spring, we’ve been sharing the same editors, joining the same team meetings and bringing our backend together. So now
AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession Read More »
AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from Adobe.
AI has changed holiday shopping: Here’s what the numbers say Read More »
TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard…
TikTok experiments with ads built for discovery and decision-making Read More »
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next. The post Guess Its AdsGPT Now? appeared first on AdExchanger.
Guess Its AdsGPT Now? Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: “I Need Some Coffee Context Protocol” appeared first on AdExchanger.
Comic: “I Need Some Coffee Context Protocol” Read More »
PayPal announced plans to acquire Cymbio, a startup that helps brands improve their presence in AI searches. Plus: Hollywood seems to have forgotten how to do good movie marketing. The post Can I Help You Find Something?; The Streaming Fortress Prison appeared first on AdExchanger.
Can I Help You Find Something?; The Streaming Fortress Prison Read More »
