Marketing

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  Click here to see what inspired this week’s comic! The post Comic: The Crawling AI appeared first on AdExchanger.

Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table. The post Always Be Closing; ‘Sadsung’ Fridges appeared first on AdExchanger.

The Hill’s social traffic is growing — and the publication believes its increased social engagement is the source of the bump. After experiencing an increase in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025. Year-over-year between September 2024 and September 2025, The Hill’s overall

Best Buy Ads hosted its first ever upfront-style event this week. Although it was livestreamed and there were no splashy performances from Lizzo or Snoop Dogg (both of which performed at Amazon’s upfront and NBCUniversal’s upfront this year, respectively), the retailer is hoping its new offerings are enough to catch advertisers’ attention — and ad

TikTok’s future in the U.S. is becoming less murky but clarity doesn’t mean comfort for marketers.  What’s emerging is a likely scenario where a new, domestically-owned version of the app runs on a licensed copy of TikTok’s core algorithm — essentially, TikTok U.S.  For marketers, that creates more confusion than closure. A split app reality

During the annual two-day DMexco ad tech, media and marketing conference held this week in Cologne, Germany, Digiday participated in four onstage fireside interviews that touched on a variety of top-of-mind topics for the 40,000 or so execs in attendance. They ranged from adopting a more agency-led mindset in the attempt to make commerce a

The Digiday+ Future of Marketing Briefing will be your guide to what it actually means to be in this business today. Sometimes that’ll mean talking to CMOs. Other times, it’ll mean exploring ad tech, agencies, creators, streaming, AI – whatever’s shaping the marketing class and those who operate in and around it. This is the first

A heated debate over transaction IDs (TIDs) has raged since last month when Prebid announced a major update to how it handles TIDs. After digesting the new Prebid policy for a few weeks, the publisher ad network Raptive is now entering the fray with a proposal it hopes will satisfy both the buy side’s and