Marketing

The holiday season is the proving ground for media owners. It pays well and punishes hard. Electronic Arts is selling ads through this stretch for the first time as a real business unit rather than a side project. The next 10 weeks are a stress test for the thesis behind that move.  Four months after […]

This story was first published by Digiday sibling Modern Retail Retail media is becoming increasingly critical to one of the nation’s largest grocery chains. Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release. This marks the company’s best retail media profit growth since 2021,

Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works. The Interactive Advertising Bureau (IAB) has been assembling a framework meant to standardize how that visibility even gets measured since there’s no agreed baseline for what good

What connects running shoes, home insurance and luxury cars? Customers take their time picking the right one. They research, they compare, and they consider. Increasingly, they do all those things using generative AI tools; 61% of U.S. consumers used an AI assistant for shopping research or decisions in the past three months, according to a

Google, Meta and Amazon already capture 56% of U.S. advertising revenue, with the continued migration toward automated campaign tools threatening to concentrate an even greater share of growth among the largest platforms. The advertising market is expanding faster than previously anticipated. But the increasingly important question for the rest of the industry is not simply

It seems like every athlete has a podcast or docuseries these days. From Travis Kelce and the Mannings to LeBron James and Cam Newton, athletes have gone from being the subject of sports media to becoming media businesses in and of themselves. This shift reflects something bigger happening in fandom. According to YouGov research conducted

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

AI made content creation effortless. Now companies are drowning in what they can’t review fast enough.