The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically.
Sociable: YouTube rolls out improvements for connected TV Read More »
By Adobe Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or speaking to sales teams. At the same time, AI has raised buyers’ expectations for speed, personalization and efficiency. Yet delivering a unified experience
Why fragmented buyer signals are holding back B2B marketing Read More »
The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.
Why Nuuly is betting on a microdrama for its social-first fall campaign Read More »
Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that profits go to charities.
Newman’s Own bets on its purpose-driven heritage to engage millennials Read More »
How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger.
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) Read More »
A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put
Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion Read More »
An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco’s Pizza.
Today’s marketing data is too saturated to be oil — it’s uranium Read More »
The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.
Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation Read More »
Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and
I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad? Read More »
Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement brought programmatic plumbing – ad servers and measurement from vendors like Celtra, Kargo, Moat and IAS – into Apple’s tightly controlled walled garden.
Thinking Outside The Chumbox; Divine Inspiration Read More »
