Today’s mobile users are searching, streaming, scrolling and shopping in bursts as they go about their day. According to RealityMine, the average smartphone user interacts with around 18 different apps per day, racking up to 200 app sessions daily.¹ In each of those moments, attention is won second by second — and lost just as […]
Why user-first ad experiences build the strongest app businesses Read More »
“Before the Toast” shows off the brand’s line of sparkling juices and is part of a larger social-forward campaign which includes an Instacart integration.
Welch’s holiday microdrama embraces Y2K nostalgia as Gen Z become parents Read More »
Recent reports found that the artificial intelligence-powered ad tools posted discount offers to customers even with promotions turned off.
Sociable: Meta’s AI ads included unapproved discounts Read More »
Saint Nick takes revenge on a dad who sneaks a bite of his Oreos in the brand’s first new seasonal work in five years.
Oreo refreshes holiday creative with spin on Santa’s milk and cookies Read More »
The company offered insight into its marketing model after announcing plans to reorganize around a “global strategy, local execution” principle.
How Unilever’s social-first marketing is evolving amid reorganization Read More »
AI content licensing has largely comprised of one-off deals between publishers and tech companies. RSL, which is being renamed The Internet Licensing Collective (ILC), is pursuing a collective model instead, with Yahoo as its first licensee. The deal means publishers of all sizes can license their content for use in Yahoo’s AI-powered search engine Scout
Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model Read More »
This week’s Media Briefing looks at how the IAB’s months-long effort to standardize AI attribution ran into a roadblock: the lack of visibility into what happens inside AI platforms. The AI attribution problem Meta pauses commercial terms of service change indefinitely, Yahoo expands AI search engine Scout, and more. The AI attribution problem The Interactive
Digital advertisers have always wondered exactly how much of their ad budgets they’re wasting on bots. Well, now Google will tell them. Google Ads announced today it’s adding a new feature called the Invalid Traffic Overview Card to its user interface. For the first time, it breaks down the dollar amount a campaign saved from
Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic Read More »
“The Receipt” features brands like Dove, Breyer’s and Olipop and offers consumers points for viewing that can be redeemed for gift cards.
Fetch trades views for rewards with brand-backed holiday microseries Read More »
Viant would like a crack at your video creative, please. Earlier this week, Viant announced its $20 million acquisition of Waymark, a generative AI video ad platform that media companies, including Comcast, Fox, NBCU, Spectrum Reach and Gray Television, have used to generate more than a million ads over the past year for local advertisers.
Viant’s Vanderhook Brothers Want To Make Your Next CTV Ad Read More »
