Marketing

Television Academy strikes 6-year deal with Amazon streamer for Emmys.

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post New WBD Report Makes The Case For Getting The Measurement Basics Right appeared first on AdExchanger.

Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, VP of revenue operations, on this week’s episode of

Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction. The post Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction appeared first on AdExchanger.

Last week, a squabble over one of the most (seemingly) innocuous phrases in the digital marketing canon – that’s “data leakage” – broke out, with the row between AppLovin and Unity formalized by court filings in San Francisco.   In essence, the two mobile advertising giants are debating where one company’s right to observe an

Subscribe: Apple Podcasts • Spotify Is Omnicom to the ad industry what The Brooklyn Nets are to basketball? Or maybe Omnicom is more like Blanche Devereaux of The Golden Girls.  On this episode of the Digiday Podcast, the question was posed to executive editor of news Seb Joseph and senior editor, media buying and planning

S4 Capital has started letting AI agents work for days at a stretch with no one watching them. Some runs go on for 36 to 48 hours and sizable projects can take several days, said Wesley ter Haar, chief AI and revenue officer at S4 Capital’s Monks. Most of that work is coding on the

It’s no secret that the avalanche of advertising that’s descended on consumers in the last decade has sent millions of them scrambling for ad blockers and other ad-avoidance tools. Omnicom Media set out to dig deeper into the causes and the solutions around it, having brushed up against this topic in prior research it’s done

More consumers are looking to over-the-counter solutions to everyday healthcare needs. In response, marketers working to gain share in the pharmaceutical and healthcare sector are borrowing from the modern CPG playbook and altering their approach to paid media. OTC sales rose to $58.2 billion in 2025, up from $44.3 billion the previous year. Meanwhile, the

Last year, Dhar Mann was just another speaker at AWNY; this year, he’s the main event.  The mega creator is the ad conference’s first chief creator officer, and his job this week is to broker deals between creators and brands. He and the event’s organizers want those introductions to produce $100 million in creator-brand business