Marketing

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific tech commitments, but the latter isn’t always communicated directly to marketers. It’s a “dirty little secret” in the ad industry,

The 7,500 attendees of year four of Possible have wrapped their meetings, and the booths are being dismantled as you read this. But day two of Possible gave Digiday the chance to catch up with a handful of executives in attendance to get their thoughts on marketing spend consistency in the face of economic turbulence,

This week’s Media Briefing will explore how publishers are reshaping their sales teams, where client success or client services employees are getting more involved in the sales process to assist with more complex, direct deals. How sales teams are shifting to support IAC rebrands to People Inc., CNN is beating subscriber targets, and more. How

What began as a regional conflict is now a compounding drag on the advertising industry — not catastrophic, but persistent enough that many CMOs are starting to feel it. While the economics of war travel slowly — through oil prices, supply chains, corporate margins and people’s wallets — they do travel, and enough time has

In 2024, college athlete TJ Palma had around 5,000 followers on Instagram and close to 15,000 on TikTok. He amassed a healthy following posting videos of himself playing baseball at University of Tampa and showcasing the daily life as an Airbnb host in Florida. His social media presence drew attention from the Love Island casting

Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in Q1

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers globally, allowing them to use their preferred third-party AI tools to create and manage their campaigns without having to switch up

The fourth annual Possible conference ends today, having undergone a surge of attendance in the last year — which was palpably felt in the crowded hallways and million-decibel lobby of Miami’s Fontainebleau Hotel. According to Possible co-founder and president Christian Muche, the number of attendees this year surged to 7,500 from 5,400 in 2025. As