Marketing

The recent rise of would-be adland challengers, such as OpenAI, and the expected hegemony of the social giant Meta have led to a comparative absence of the name “Google” from headlines in the media landscape as of late.  Arguably, that’s just the way leadership at Mountainview likes it, as poring over their ledger books makes […]

This is an excerpt from our Digiday+ Research report “The marketer’s 2026 guide to creator marketing, including Duolingo, Ulta and YouTube,” which analyzes the types of campaigns marketers are partnering with influencers on, their top success metrics for those campaigns and the challenges they face with influencer campaigns. The report is based on a survey

Subscribe: Apple Podcasts • Spotify The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful. Earlier this month, the IAB released its Redefining Media Types (RMT) Standard framework that aims to add clarity to the convoluted digital video space. 

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper. The news made nary a ripple, and relatively little revenue hangs in the balance. But PubMatic’s decision to hand off its Prebid wrapper

You have watched the same ad play three times in one break. Everyone has. Every repeat is an advertiser paying to irritate someone who already got the message. Here is the part almost no one catches. Most DSPs report frequency as a single average across a week or a month. On the dashboard it looks

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no accident. Walled gardens spent the past decade creating it. But now the gap is about to close. Better data, real investment in AI, credible measurement and market consolidation are giving the open internet