Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that leadership did not want to talk about the company currently trying to sell parts of itself to potential bidders. The post WBD Insists Its Streaming and Studio Businesses Are Worth Acquiring appeared first on AdExchanger.
WBD Insists Its Streaming and Studio Businesses Are Worth Acquiring Read More »
A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves.
Etsy spotlights importance of personalized gifting for holiday ads Read More »
More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.
Chewy ramps up creator storefronts ahead of holiday season Read More »
Early next year, Snapchatters will be able to pose questions to Perplexity AI directly in the Chat interface.
Sociable: Snapchat brings Perplexity AI to inboxes Read More »
“Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune of “I’m Gonna Be (500 Miles).”
Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image Read More »
On Thursday, AdGood, a nonprofit that helps other nonprofits buy premium streaming inventory at a discount, announced a partnership with Samsung Ads, which is donating ad space from its Samsung TV Plus service to AdGood’s media marketplace. The post AdGood And Samsung Ads Want To Make CTV More Affordable For Nonprofits appeared first on AdExchanger.
AdGood And Samsung Ads Want To Make CTV More Affordable For Nonprofits Read More »
Perhaps you know the supplement brand AG1. Or maybe you know it by its original name, Athletic Greens. Regardless, the company is one of the great ecommerce adapt-and-survivors of the past 15 years. AG1 was founded in 2010 and was practically unique as a one-SKU, single-checkout ecommerce brand. In other words, it made only one
Understanding The Evolutionary Prowess Of The Web’s Top Supplement Brand Read More »
Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online. When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability
Why Meta’s Exit From MRC Audits Should Be A Wake-Up Call For Marketers Read More »
Netflix announces a new way to measure viewership; streaming and smart TV companies face data collection investigations; and Polymarket ads incentivized losing bets. The post Netflix Ditches MAUs; Streaming Into Trouble appeared first on AdExchanger.
Netflix Ditches MAUs; Streaming Into Trouble Read More »
“Shall we play a game?” That chilling question came from one of the first modern movies to delve into AI — War Games. GSD&M is taking a decidedly less dystopian approach to learning and adopting AI across the full-service agency, but it still involves games. The Omnicom-owned has for several months been working to upskill
GSD&M gamifies its AI upskilling efforts Read More »
