You know that feeling when you visit the doctor and they ask you whether you’ve been exercising and you haven’t, but you know you really should be because it’s the healthy thing to do? Well, getting consent – especially for sensitive data – is the healthy thing to do, and businesses should really know that by now. […]
The Record CCPA Fine Against Healthline Should Be A Wake-Up Call For Publishers Read More »
The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its publisher network since it launched AURA, an AI-based targeting solution, last June, Mike Nuzzo, VP and head of audience intelligence and insights at Hearst, told AdExchanger. The company has seen
Owning Ad Targeting Is Paying Off For Hearst Read More »
Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino. The post AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm appeared first on AdExchanger.
AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm Read More »
Related Insights Evolving Agencies AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect Read More TripleLift, the self-styled creative supply-side platform, implemented significant layoffs late last week, as the industry prepares itself for a more lean second half of the year. Digiday was unable to precisely quantify the scale of the cutbacks,
Vista Equity Partners’ TripleLift implements ‘significant’ layoffs Read More »
There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks. That foundation is cracking. The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls
WTF is ‘Google Zero’? Read More »
News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching. The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more granular ad targeting for advertisers without giving up user control. The move
AI platform wars are about to become the browser wars and advertising will be a key battleground. Or at least it will be for two companies. OpenAI and Perplexity, two of the biggest players in alternative AI, are making browsers central to their next act. It’s a natural, albeit seminal, move for both companies —
The next browser wars are here — and AI wants the ad dollars too Read More »
Last week may have ushered in the first moments of a shift in balance among the holding companies. WPP named its new CEO — breaking barriers along the way by naming the first female holdco CEO ever in Microsoft executive Cindy Rose — just a day after revealing that its first half 2025 earnings are
The business of being a creator isn’t a solo show. They have become full-on productions. In the two decades since YouTube’s debut, creators such as Smosh’s Ian Hecox as well as Mythical Entertainment’s Rhett McLaughlin and Link Neal have helped to map out the path to becoming full-time creators. They have built out teams and
TripleLift laid off a double-digit percentage of employees on Friday, AdExchanger has learned. A spokesperson for the company could neither confirm nor deny the exact number of people who were let go nor the roles that were affected, but AdExchanger was able to ascertain that the total is less than 20%. The company had more
TripleLift Quietly Lays Off A Double-Digit Percentage Of Its Workforce Read More »
