On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post GrowthLoop Brings Generative AI To Its Customer Data Platform appeared first on AdExchanger.
GrowthLoop Brings Generative AI To Its Customer Data Platform Read More »
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet The Globe and Mail has transformed how it runs its always-on direct ad campaigns with Canadian transit company VIA Rail. With input from VIA Rail’s agency, Omnicom
How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste Read More »
The targeting and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising – even on digital channels – can feel like it’s stuck in the 1950s. Advertisers blanket broad audiences with high-level brand messages, accepting that the value and impact of these efforts may be largely intangible or
How Performance Advertisers Are Working Backward To Build Their Brands Read More »
Artificial intelligence (AI) has been a buzzworthy topic in the industry for a while now. While AI is still a wild west of sorts, many agencies have been utilizing it to streamline everything from planning and strategy to creative ideation. At the 4A’s CEO Breakfast at Cannes Lions, ADWEEK sat down with a group of…
Agency CEOs Reveal How They Really Use AI at Work Read More »
The character is part of a marketing push that includes digital and in-person activations and Chewbie causing mayhem on “Jimmy Kimmel Live!”
Hi-Chew introduces new mascot Chewbie to expand US presence Read More »
The Washington Post is laying off one-quarter of its workforce from Arc XP, the publisher’s stand-alone software unit–the latest change as the company aims to turn its business around under new leadership. (WSJ) A total of 54 jobs are being cut across the organization in functions such as sales, engineering, marketing, technology, product, etc., a…
WaPo Lays Off 54 People at Publishing Tech Arm Arc XP Read More »
New York magazine reporter Olivia Nuzzi dated former MSNBC anchor Keith Olbermann a decade ago, when he was 55 and she was about 21 years old, Olbermann confirmed to the Post. (NY Post) In a post on X, formerly Twitter, Olbermann confirmed that he dated Nuzzi about 10 years ago. He said he only thought…
Olivia Nuzzi Once Dated Ex-MSNBC Commentator Keith Olbermann Read More »
TikTok said Monday that it removed accounts belonging to Russian state media outlets RT and Sputnik for engaging in what it called “covert influence operations.” (NBC News) TikTok has banned all political advertising on the application since 2019, but that hasn’t stopped advertisers from running what appear to be paid political messages on the platform….
TikTok Bans RT and Sputnik as Banned Political Ads Surface on Platform Read More »
Earlier this year, Kraft-Heinz’s A.1 needed a way to quickly drive sales of its sauce in big grocery retailers like Walmart and Kroger. Red meat sales had slumped from high inflation rates in 2023, and a strategy to broaden the sauce’s appeal beyond steak and other red meats–like promoting using A.1 sauce on vegetables–wasn’t working,…
How Kraft-Heinz Drove Sales of A.1 Sauce After Red Meat Sales Slumped Read More »
A hearing to determine control of Rupert Murdoch’s global television and publishing empire concluded Monday in a Reno, Nevada, courtroom, although the outcome remained unclear. (Reuters)
Judge Concludes Hearing to Determine Fate of Murdoch Media Empire Read More »
