Marketing

Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Marc Guldimann, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” Guldimann says on this week’s episode […]

I hate to be the bearer of bad news, but you’re not getting your clicks back.  Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.  But “zero-click”

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to to the Firefox browser. The post Judge Brinkema Has Had Enough Ad Tech, Thanks; The DSP Shop appeared first on AdExchanger.

Amazon, Meta, Microsoft and Google all had seats at the table alongside 35 publishers at the IAB Tech Lab’s LLM working group in NYC last Thursday. The clearest action point: the initiative has shifted to weekly meetings as it races to find standards on how AI uses and pays for content.  More than 70 companies

Vibe marketing used to be a punchline. OpenAI is turning it into a product strategy. That probably wasn’t the intent when CEO Sam Altman rolled out a slate of updates at the company’s first developer conference in two years earlier this week, but the subtext was hard to miss: OpenAI wants ChatGPT to be the

At this year’s Advertising Week, the ascendance of content creators within both the ad industry and wider culture is on full display. Creators are everywhere at Advertising Week 2025 — from a range of creator-led sessions culminating with an onstage live taping of “Hot Ones,” to an Adobe-sponsored $25,000 creator pitch contest, to a session that

When Amazon nabbed the rights to stream NBA and WNBA games from Turner last year, it shook the TV and sports industry. Since then, industry observers have kept a keen eye on how the streamer sells ads against those rights. Amazon shouldn’t struggle to draw interest. Other players have sold out; NBC Universal has lined

This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed. WTF is the Concurrent Streams API? OpenAi’s Sora rev-share plans, Sora’s disinformation problem, AI-generated actor blowback and more

The Independent is leaning on four growth pillars — its talent and IP-led verticals, U.S. expansion, e-commerce and internal AI products — to withstand the zero-click era and the knock-on effect that may have on display ad revenues. Each pillar plays a different role, from driving new revenue streams to testing how AI can be

This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and opportunities for marginalized communities to embedding sustainability at the heart of their strategies, the honorees are reshaping what corporate responsibility looks like. The work of those recognized this year also demonstrates how global