The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.
Inside Vaseline’s social-first, innovation-led marketing playbook Read More »
Author: Chelsie Carvajal, Billo Billo’s unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and creativity, it empowers brands to produce performance-driven campaigns that consistently deliver measurable engagement and sustained revenue growth. Billo has launched a sharper, more advanced service…
Billo rolls out powerful creator marketing stack that delivers tangible results Read More »
E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms. The post Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms appeared first on AdExchanger.
Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms Read More »
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push.
Why American Eagle tapped Martha Stewart to extend its reach beyond Gen Z Read More »
Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate. The post TJX Wins Without An RMN; Unlearning To Crawl appeared first on AdExchanger.
TJX Wins Without An RMN; Unlearning To Crawl Read More »
Agentic AI is the ad industry’s favorite buzzword. Companies present in every niche of the media industry are working to build and test their own AI agents. Ad tech firms hope the tech can help them cut costs and add value; agencies and advertisers hope they can use the tech to leapfrog those same ad-tech
‘We got scared’: Confessions of an ad tech exec’s AI agent experiment Read More »
After months of testimony and a final day of unusually pointed questioning, Judge Leonie Brinkema used the closing arguments phase of the U.S. Department of Justice v. Google to give the clearest indication yet of how she is weighing up an appropriate remedy after ruling the defendant a monopolist earlier this year. Related Insights Google on Trial
This story was first published by Digiday sibling Modern Retail. Last week, federal lawmakers proposed changes to the 2018 Farm Bill that would effectively ban most hemp-derived THC products in a year. The proposed ban was included in the bill Congress passed to end the government shutdown. The Farm Bill had removed hemp as a controlled substance
As the data center faces unprecedented demand and a critical shortage of skilled technicians, energy tech firm Schneider Electric has launched an initiative to recruit and train 400 U.S. military veterans for customer-facing service roles supporting data centers, power systems and critical facilities. The timing couldn’t be more opportune. Data center demand is projected to
AI chatbots have upended how people search online, creating a zero-click environment and reducing traffic to traditional search results. Publishers have taken the brunt of it, seeing dips in traffic to news coverage. Marketers too, however, are feeling the effects of lower site traffic, creating less first-party data and fewer opportunities to retarget shoppers, according
The case for and against AI-driven SEO in the zero-click era Read More »
