Marketing

The era of traditional search is changing. AI-powered answers are putting space between brands and the consumers conducting searches, and marketers are seeing a drop in the traffic being driven by search results. That shift is already measurable. Recent research from Acquia found that 62% of marketers have seen a decline in clicks and web […]

A month after Omnicom closed its $13 billion acquisition of Interpublic Group, the holding company is hard at work getting the assets to play nicely with each other — and beat what seem to be less optimistic expectations from Wall Street on its growth potential in 2026. It’s safe to say the healthiest share of

Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI

In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and operations across platforms. The move proved prescient. A few months after ad tech vet Ryan McConville took the job, the pandemic struck, streaming became a way of life, and the advertising business underwent a rapid

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the end of 2025, and maybe advertisers don’t need to know what a data clean room is at all, like how drivers

Agentic Alphabet Soup Another day, another attempt at making sense of agentic AI. On Tuesday, the IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling without rewiring existing workflows. Tech Lab CEO Anthony Katsur says the new road map will minimize fragmentation and confusion across

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026. The future of the future of TV Google’s AI-powered CTV platform, Instagram’s CTV app and more The future of the future of TV No one knows how 2026 will play out.

01 Introduction Entering 2026, AI tools that were considered cutting edge only a year ago are now embedded across workflows for brands and agencies. Marketers are using AI to support work functions from text and image creation to data analytics, consumer targeting and engagement.  Yet this rapid evolution has also brought new challenges: how to