The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
CMOs share what brands get wrong when marketing to Gen Z Read More »
Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.
Social media is changing live events: Here’s what the numbers say Read More »
To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.
Axe’s latest swing: When TikTok absurdism meets brand design Read More »
TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway? The post It’s Official: TiVo Is No Longer A DVR Company. What Now? appeared first on AdExchanger.
It’s Official: TiVo Is No Longer A DVR Company. What Now? Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: “If You Want It Done Well, Do It Yourself” appeared first on AdExchanger.
Comic: “If You Want It Done Well, Do It Yourself” Read More »
The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers continue to face traffic woes. The post Mind The CTV Data Gap; TTD Tries Sponsored Listings appeared first on AdExchanger.
Mind The CTV Data Gap; TTD Tries Sponsored Listings Read More »
Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re being branded, “vibe creators.” It sounds like a joke, but give it time, it might actually stick. Every day since OpenAI’s video-generation launched last week has
Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy Read More »
AI is having a transformative impact on content and advertising, and the audio space is no different. But the medium uniquely prides itself on its intimate relationship with its listeners, and the personal connection between host and audience. As AI tools are increasingly used to translate and edit podcast content — as well as streamline
The publisher alliance Ozone is on a growth tear in the U.S. It has signed a wave of U.S. publishers including the Wall Street Journal, New York Post, the BBC (US) and CNN, and is now pushing its pitch harder to the buy side. What began as a pure inventory play in 2018 at launch
Publisher alliance Ozone makes a larger play for U.S. advertisers Read More »
A courthouse in Virginia was meant to be the stage for a long-awaited antitrust reckoning. Instead, by most accounts, it occasionally played out like Succession: ad tech edition. Digiday wasn’t in the room but those who were described the remedies phase part legal showdown, part industry confessional. Hat tip to The Monopoly Report and the
