The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.
3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion Read More »
OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality
OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs Read More »
CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.
Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’ Read More »
“Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.
Pacsun spotlights mall culture for denim campaign targeting Gen Z Read More »
At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad experience. But in 2024, multiple SSPs rolled out refreshed video “products,” joining others, including Google, who already supported the format.
In-Banner Video Is Back, And It’s Eroding The Value Of Web Video Read More »
What’s Next? Nextdoor is an interesting case study for the social media age. It has a fairly large logged-in user base and lots of access to hyper-local data on business services, consumer demographics and foot traffic. But its advertising revenue is sluggish, stubbornly stuck in the low hundreds of millions of dollars per year. (Although
Nextdoor’s Next Step; Sports Surge Drives Upfronts Read More »
At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content creation. What’s less clear, however, is AI’s return on investment. For an industry that’s obsessed with ROI, few businesses have developed straightforward frameworks for measuring and understanding the impact their AI investments are
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back Read More »
The IAB Tech Lab is working to assemble a task force of publishers and compute edge companies to kick off its plan to create a technical framework that helps publishers gain better control of, and be paid for, LLM crawling. So far, it has roughly a dozen publishers on board for the task force, who
IAB Tech Lab pitches plan to help publishers gain control of LLM scraping Read More »
This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement. A measurement mess The modern creator career path Apple’s F1 bid, YouTube’s AI slop sweep and more A measurement mess Likely one of the
Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market Read More »
Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings call on Tuesday (July 15), putting the tech — and the business case — squarely in focus. Like its peers, Omnicom is in flux. A solid second quarter, with revenue up from $4.02 billion
AI is reshaping Omnicom’s workflow. Its revenue model may be next Read More »
