Marketing

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.

Here’s another sign that it’s hard out there for digital publishers: People Inc., the former Dotdash Meredith, announced Thursday it is laying off 226 employees. Altogether, People Inc. is cutting about 6% of its headcount. The cuts will impact all areas of the company’s business. People Inc. denied that the layoffs indicate that its business

As AI reshapes marketing, one question matters most: can you trust the insights it delivers? For many teams, the promise of AI-driven analytics is still clouded by uncertainty. When you can’t see the “why” behind a conclusion, it’s hard to make confident decisions. That’s why YouScan was built differently. Rather than being just another social…

Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, social feeds are crowded, and even the best creative can get buried under endless digital noise. That is why more marketing leaders are exploring texting as a complement to their existing strategies. Why Texting Belongs…

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included streaming TV in the mix. On the surface, all is well. The creative pops, the audience is dialed in and, before long, the

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising Week). But there’s been a great deal of commerce media news in the past week alone. Advertising Week itself seems to have been

Social Butterflies The employees who know Meta’s platform best work there, right? Wrong. The CMO of Meta believes the people who know the platform best are the marketers using the platform. In 2012, when people asked the same question, “I always said to people, hire someone from Zynga,” Meta CMO Alex Schultz tells Ad Age.

When the peer-to-peer site Napster unleashed digital audio on the web, the record industry couldn’t move fast enough. It took about a year and a half for the first major lawsuit to shut the service down. The battle was won, but the war for control over music distribution was irrevocably lost. Today, the publishing industry

Brand safety was never just about steering clear of violence, nudity or hate speech. It was always about brand suitability — and that threshold isn’t fixed. It’s only gotten worse as phrases like diversity, equity and inclusion have taken new meaning under President Donald Trump’s administration. Marketers have conceded that the news cycle is moving