Marketing

Walmart is going all in on artificial intelligence and agentic technologies for its ad platform. What was a retail media arms race has morphed into an agentic AI race so far this year, and Walmart seems to be taking aim at Amazon’s ad business. On Tuesday, Walmart execs said they would put ads in Sparky, […]

This year, TechRadar publisher Future wants to win the AI visibility game. Future — which also owns U.S. titles including Tom’s Guide, Who What Wear, Marie Claire, and Ideal Home in the U.K. — rolled out a proprietary AI visibility tool called Future Optic. So far, the tool, launched in beta in November, has increased

New year, same problems. Even with Google’s U-turn to keep third-party cookies in Chrome, the race for first-party data hasn’t slowed. If anything, generative AI has accelerated this long-term trend by promising to lower the barrier to entry, allowing internal teams to process, ingest, and normalize more data faster. Brands and their agency partners are still

CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years. Q4 held up better than feared but not well enough to justify old certainties. Budgets remained cautious.

New spots star Megan Thee Stallion as Pro-Tina, a peppy instructor in the Richard Simmons mold who sips Dunkin’s new Protein Refreshers. 

From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ad tech monopoly, not to mention getting hit with a raft of civil antitrust suits brought by ad tech But zoom in a bit and it becomes clear that the past year