Marketing

The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask. The post Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies appeared first on AdExchanger.

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance teams slashing “nonessential” spend and boards demanding accountability, the role of a marketer has morphed from a brand steward to a growth operator. Holding companies are

Trading Up The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is TTD’s curated marketplace of top publishers.) TTD’s stock is up 10% since the news came out on Monday, now trading between $80 and $85. That’s still down from

The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive  Anonymous townhall participant It’s one where sellers’ ability to offer granular measurement of ROAS, and decipher

This week’s Media Briefing looks at the rise of the AI browser war, and what this means for publishers who are already feeling the pressure of declining referral traffic due to AI search tools. AI browsers could accelerate the decline of search traffic, and push publishers to find more ways to make money from AI

Instagram is ramping up efforts to drive interest in its Creator Marketplace with a brand new, 26-page how-to document for marketers — aimed at making the whole process quick and painless. All they need is a business account and access to Meta’s business suite to get the ball rolling. In July 2022, Instagram started testing

After protests from creators over a delay in the launch of Fortnite’s official “Squid Game” integrations, Epic Games has said it will better coordinate future IP rollouts to align with the original properties’ release dates. “Squid Game” is Netflix’s most popular series of all time, but you wouldn’t know it from looking at Fortnite. The

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Gen Z — it’s a group that can feel like an elusive, rare species to today’s publishers. How do these young adults get their news? And are they even consuming news at all in the traditional sense? This is

Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital platforms capturing a greater share of advertiser spend, it’s harder than ever for resource-strapped publishers to monetize through legacy channels. With a digital landscape as complex and

Digital marketing methods are adapting alongside emerging and developing technologies, according to Mediaocean’s H2 Market Report for 2025, with methods and tech considered experimental earlier this year becoming established strings to marketers’ bows. The survey is based on the responses of over 500 marketing professionals the company contacted, and is the eighth publication from Mediaocean…