Marketing

American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business. The post The Collusion Boogeyman; Can Performance AI Resist Rage Bait? appeared first on AdExchanger.

This story was originally published on sister site, Modern Retail. Many of the largest grocers in the U.S. have restructured to bring their advertising and traditional retail businesses closer together. In a move announced this summer, Kroger pulled its consumer insights (84.51°), loyalty marketing and retail media (Kroger Precision Marketing) businesses together under a single

You’re likely to see more interactive ads on TV this autumn. As the critical holiday shopping season approaches, spending on interactive ads, including shoppable formats, is rising among both retail clients and non-endemic advertisers. According to Matt Felder, vp of ad sales at streamer Fubo (strictly speaking, a vMVPD network), the number of campaigns using

It’s no understatement to say that 2025 has been a rollercoaster year for the media agency world. From the frenetic pace of consolidation taking place mainly across independents as a result of the looming close of Omnicom’s acquisition of Interpublic Group to the constant win-and-lose battle for clients, there’s been so small amount of change

The business of retail media is booming, turning retailer ad revenue into a fast-growing profit center. Other industries are taking notice and now looking to cash in on their own first-party data and media assets. The industry is barreling toward what could be called peak ad network, as everything from financial corporations to real estate

The creator class is splitting.  Some are sprinting into the future, using AI to produce, edit and post at a speed that would’ve been unthinkable even a year ago. Others are digging deeper into what makes them human — voice, vulnerability and imperfection.  For now, both are probably right. Continue reading this article on digiday.com.

With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary. The post The Trade Desk’s Sell-Side Settlement appeared first on AdExchanger.

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.