Marketing

Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchase of IPG. A year of speculation has a way of numbing the senses, and no one needs another breathless prediction about what it all means.  What’s worth your attention now is narrower and more

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2025 Media Agency Report, which examined the current and future state of media agencies, from the perspective of total client spending and spending by media channel, and delved into the impact of agentic AI on the agency landscape. Digiday hosted a focus

This story was originally reported on sister site, Modern Retail. Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail. The carts, called Caper Carts, are now deployed in 100 cities in 15 states and more than a dozen retailer banners, according to

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Frenemies-giving appeared first on AdExchanger.

As AI transforms workplace learning, a paradox has emerged: 40% of U.S. employees report receiving AI-generated “workslop,” content that looks polished but lacks substance. It’s something that’s costing organizations nearly $9 million annually for every 10,000 employees, according to research from coaching platform BetterUp and the Stanford Social Media Lab. Each incident of workslop consumes

CMOs are closing out another year defined by churn and shifting ground. With the pace finally easing, they’re taking a moment to assess the pressures, priorities and swings that will set the tone for the year to come. Below is how their outlook stacks up, laid out in clear, graphic detail.  The perennial gap between

This story was first published by Digiday sibling ModernRetail Call it an untraditional apology tour. In the days leading up to Black Friday, brands like Tower 28, JVN Hair and Material Kitchen have taken to social media to ask followers for forgiveness and to say “sorry.” The catch: They’re apologizing for their products being too good. Continue reading this article

The moment has arrived, a year in the making. Omnicom has finally closed its $13.25 billion all-stock acquisition of Interpublic Group, creating the world’s largest agency holding company with revenue of $26 billion and total billings just shy of $75 billion. But let’s not call it a holding company anymore, because it isn’t. In fact,