Amid an uncertain economy, some marketers are reconsidering their former dependence on performance strategies. They’re not cutting back on digital, though. Instead, they’re running with an updated playbook layering CTV, creator marketing and audio on top of search and social. Consider the case of Opensky, a financial services brand that offers secured credit cards to […]
To launch a new sparkling water in the U.S., Nestlé Waters turned to the country’s most well-known “love affair” with Italy (as the brand’s global CMO puts it): The Sopranos. The campaign — featuring Sopranos stars Michael Imperioli (Christopher) and Steve Schirripa (Bobby) — highlighted “the craft” of creating the new beverage, Sanpellegrino CIAO!, from harvested
They say a watched pot never boils. That isn’t stopping media agency buyers from keeping a close eye on the ad spend flowing to streamers as this year’s TV upfronts season approaches the finish line. By some counts, we’re on the cusp of streamers like Netflix and Amazon, alongside a bevy of FAST channels, nabbing
When Brian Gleason was CRO and president of retail media at Criteo, he was all fired up about retail media. Now Gleason, who joined contextual ad platform Seedtag as CEO earlier this month, says he believes contextual ad targeting is “an even bigger opportunity.” Marketers, he said, are ready to reembrace advertising’s roots. “We’ve become
Seedtag’s New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media Read More »
Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.
Over half of ad buyers are using generative AI for video creation: IAB Read More »
CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.
Campaign Trail: Dude Wipes clears up the evolution of wiping Read More »
Brands are losing customers because their marketing tech isn’t doing what it’s supposed to. A new survey by Intermedia Global, a digital marketing technology specialist, says 24% of senior marketers in the UK said they lost customers in the past year because of a problem with their martech stack. About a quarter also reported bad…
Martech mistakes are costing brands their customers Read More »
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract. The post Ads To Burn After Reading appeared first on AdExchanger.
Ads To Burn After Reading Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Traffic Jam appeared first on AdExchanger.
Comic: Traffic Jam Read More »
Sing along, now: “Everything is an ad network!” Plus, Publicis is doing A-OK and Substack is changing its tune on advertising. The post Even HP Has A Media Network Now; Publicis Sees The Sunny Side appeared first on AdExchanger.
Even HP Has A Media Network Now; Publicis Sees The Sunny Side Read More »
