Marketing

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid. The post Subtracting The Pluses; From Frenemies To Good Old Enemies appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify The short-form video market is on the verge of a new era. The planned TikTok U.S. spin-off may have answered the question of whether the predominant short-form video platform will be banned in the U.S., but it has raised new questions regarding its long-term viability.  For starters, there’s the question

This story was originally published on sister site, Modern Retail. Etsy sellers are voicing mixed opinions about the platform’s new partnership with OpenAI, which marks a major development in how consumers are using AI engines to shop. Last week, Etsy said it had enabled checkout directly through ChatGPT for U.S. buyers and U.S. sellers. The

Daily email newsletter 1440 is evolving into what it’s calling a “knowledge collective,” creating a library of explainers on its own website on topics that its readers want to learn more about. The company’s shift comes as the way readers find and consume information is changing, with AI products taking up more real estate in

To say there’s been some rancour in the ad tech ecosystem this year would be quite the understatement, and in his latest “Open Internet 2025” missive, The Trade Desk CEO Jeff Green reemphasized his long-running campaign against opacity in the digital ad supply chain. In particular, his Oct. 2 opinion piece targeted resellers and supply-side

People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week New York. The post How To Advertise To

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive growth. But, after 15 years and four attribution startups, I can tell you with confidence: The easy button doesn’t exist. Tools matter,

Brand safety has been broken for a long time. Kieran Geyer, a paid media manager at insurance company Prudential, is still having a lot of the same brand-safety problems today as he did years ago, he said last week during a panel at Advertising Week in New York City. And it’s pretty damned frustrating. Depending

Embedding AI into workflows is driving marketing teams to deliver entirely new, higher-value work.

The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing Google to divest its ad exchange (AdX) may target real problems, focusing narrowly on Google’s ad tech pipes risks missing the larger imbalance in the open internet. The auction has never been the real center