Marketing

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats. It’s also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are all

Visa’s November 12 announcement of its Scan to Pay solution for QR payment adoption across Asia Pacific raises a fundamental question: what took so long, and does anyone actually need this? The payment network giant has launched partnerships with digital wallets including Samsung Wallet across eight Asia Pacific markets (Australia, Hong Kong, Japan, Malaysia, Singapore,…

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content

Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can endanger both brands and publishers. The post Braving The Elements; How Will The Agents Be Paid? appeared first on AdExchanger.

Agentic visitors are becoming a gnarlier problem for some publishers. The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend. The term agentic visitors describes when AI assistants or automated agents — like OpenAI’s ChatGPT and

At a time when media careers are often measured in months rather than years, Joanna Saltz is something of an anomaly. This year marks a double milestone: the 10th anniversary of Delish, the Hearst food brand that’s become famous for its approachable, no-stress cooking philosophy, and editorial director Saltz’s own 10-year anniversary at its helm.

This story was originally published on sister site, Modern Retail. TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior. The company last week released its latest safety report, which details the progress TikTok has made in policing its fast-growing

Just a week since launch, and Netflix’s new monthly active viewers (MAV) metric is landing with measured skepticism. When Amy Reinhard, who oversees the ad business, introduced the MAV metric during a press briefing, she framed it as a more accurate read of how people watch the streamer’s ad tier — often together on a

Amazon is following the same playbook Google and Meta have refined for years: automate more of the planning and buying that agencies once handled. But this isn’t an overt bid to push them aside. It’s to capture the long tail — the thousands of advertisers who were never going to hire a shop in the