Marketing

With skepticism growing over AI’s real money-making potential, Publicis Group CEO Arthur Sadoun used the holdco’s latest earnings call to spell out what its investments are actually yielding. He said eight in 10 ad dollars from its media business, which makes up 60% of the group’s total net revenue, now come from AI-driven work. That […]

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators. Sora’s Sponsored Stories Netflix’s Spotify deal, Instagram’s CTV app, brands’ AI influencer disinterest and more Sora’s Sponsored Stories The

AI. Antitrust. Existential dread, and, oh yeah, innovation… these were just some of the constantly recurring threads of conversation at this year’s Prebid Summit.  This year’s edition of the annual, publisher-focused ad tech conference earlier this week, had a particular sense of urgency given the figurative sword of Damocles, i.e., AI-overviews, looming over the media

What can publishers expect from PubDesk, The Trade Desk’s new publisher dashboard? Not world domination, according to Mike O’Sullivan, The Trade Desk’s GM of product. Since 2022, when TTD launched OpenPath, its direct-to-publisher supply connection, there’s been an industry narrative that the largest independent demand-side platform has it out for SSPs and is plotting a

Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges for media

Alex Herguth, vp of publisher development, PubMatic A fundamental shift is underway in how consumers discover products and make purchasing decisions. Generative AI platforms, such as OpenAI’s ChatGPT, Anthropic’s Claude and Perplexity, among others, are becoming the new front door to the internet. Users are increasingly turning to conversational interfaces that synthesize information, personalize results

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining Unity from Experian, where he spent nearly five years as SVP of global sales and later as chief business officer. Before that, he

For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees that greater interoperability is the answer. So what’s standing in the way? For many platforms, keeping data locked inside a single ecosystem ensures revenue, even if it makes life harder for buyers. Most advertisers juggle

A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling driven by influencers.