We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026. This week, a U.K. coalition comprised of the Independent Publishers Alliance, non-profit tech-justice company Foxglove, and non-profit advocacy group Movement for the Open Web […]
From lawsuits to lobbying: How publishers are fighting AI Read More »
01 Introduction Publishers entered 2025 facing many of the same economic uncertainties that they navigated in 2024. But in addition to grappling with the erosion of traditional income streams, publishers are now navigating how to combat the effects of generative AI as it chips away at traffic-driven revenue from search and social media referrals. As
This story was first published by Digiday sibling Modern Retail Guitar Center CEO Gabe Dalporto admits the chain’s store experience has had plenty of room for improvement. Some employees may know one genre or instrument type inside and out, but are deficient in other areas. Customers may walk into the store wanting an employee to
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year Read More »
This WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness. Amid the many shifts in consumer behaviors, trends and other factors, global brands have now made understanding and leveraging consumer
WTF is weather targeting? Read More »
While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3.
American Eagle’s celebrity-led marketing turns sales growth positive Read More »
The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.
PepsiCo’s Mug brand finds Gen Z sweet spot: fragrance, dogs and TikTok Read More »
The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.
How Oreo maker Mondelēz is rethinking snack marketing with AI Read More »
There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption. We
Overcoming The AI ‘Confidence Gap’ Among US Marketers Read More »
The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.
Why Keurig grounded its new brand platform in post-pandemic realities Read More »
Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out admins for weeks or even months. That’s according to three ad buyers who spoke with AdExchanger anonymously for fear of potential reprisals by Google. This
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams Read More »
