Marketing

Last week, it was announced that The Trade Desk will join the S&P 500, replacing ANSYS. In a LinkedIn post, CEO Jeff Green underscored the scale of the achievement, stating that it was something he had not dared to dream about at the firm’s inception. For those who haven’t heard, the S&P 500 is a

Subscribe: Apple Podcasts • Spotify Connected TV may be the future of TV, but its primary ad product is pretty traditional: 15- and 30-second mid-roll spots that would look right at home on TV screens topped with rabbit-ear antennae. But that is changing — and needs to. “What people aren’t doing is understanding the rules

Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday. It’s no secret that the advertising world has moved away from DEI messaging in the wake of the 2024 presidential election. As brands from Target to Harley-Davidson scale back or remove their DEI programs in 2025,

Kaveri Camire, CMO, DXC Technology Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next.  AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it

There’s a classic problem in the ad tech and martech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.). Nobody has any idea what anybody else does. And no company’s site or press release provides any help at all. Blurbs is