Marketing

SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is taking over the internet. The post Supply In Demand; Like Pigs In Slop appeared first on AdExchanger.

Branded entertainment seems to be making a comeback. Call it marketing déjà vu.  Over the past few weeks, brands like restaurant chain Cava, retail brand Hot Topic and wedding website Zola have each launched episodic content starring influencers and creators. All signs point to yet another attempt by brands to be part of culture rather than

This week’s Media Briefing looks at why some publishers that once blocked all AI bots are reconsidering their stance, as growing traffic from AI platforms is pushing them to weigh potential monetization opportunities against the risks of unrestricted access. Publishers reassess their block-all-AI-bots stance Regulator CMA sharpens focus on AI Overviews and publisher traffic Plans

Publishers are increasingly licensing decades of archived reporting to corporate clients’ private LLMs — a potential path to recurring, usage-based revenue that monetizes evergreen content in the zero-click era.  Welcome to LLM deals 2.0. Publishers aren’t just cutting lump-sum “training” agreements anymore, they’re widening the remit to include usage-based licensing for RAG, private enterprise deployments

For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt. Which is why Digiday has charted what influencer marketing is expected to look like next year, how creators expect it to transform their landscape and whether or not consumers are really on board

This story was originally published on Modern Retail. Last month, Pennsylvania-based regional grocery chain Giant Eagle announced a $100 million investment in its products and stores over the next two years. The investment comes alongside a new business strategy called “Because it Matters” that will define its future growth, with efforts such as a new

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at last week’s Future of Brand Summit.

The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media

Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the industry’s OGs. The cynical might quip, “That’s just what we need…” But more forward-thinking readers will appreciate it as a sign of the changing times. However, according to advocates, AdCP will be the blueprint for how AI agents transact