This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City. ‘A lot of games being played’ MLB’s rights talks, Starz eyes A+E and more ‘A lot of games being played’ Sure, in an ideal world for […]
Newsweek is launching more subscription products and expanding non-advertising revenue streams as it braces for a future where AI answer engines replace traditional search — and potentially siphon off the traffic publishers have long relied on. While Google’s rollout of AI summaries and zero-click features is still in its early days, the writing is on
To beat the AI squeeze, Newsweek is building revenue beyond traffic Read More »
Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.
Coca-Cola leaned on marketing to navigate choppy economic waters in Q2 Read More »
During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected. The post Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom appeared first on AdExchanger.
Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom Read More »
Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time.
Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads Read More »
A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming.
Dairy farmers cultivate Gen Z fans on Fortnite Read More »
For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus. According to Samsung’s ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective
Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further Read More »
Consolidation among independent media agencies continues apace — a reaction to the holding companies getting bigger and bigger, which creates more opportunity for indies to pick away mid-market clients. Digiday has learned that performance-oriented media agency Brainlabs has acquired L.A.-based fellow independent media agency Exverus Media. Terms of the acquisition were not disclosed upon request,
Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings Read More »
The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s dragging on the performance of firms like Diageo, which just lost its CEO. Finding new customers is an imperative. Heineken U.K. has found one way around that problem — it’s been using a
Heineken is expanding the use of contextual targeting on its brand campaigns Read More »
Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later – poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods
This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales Read More »
