Klaxxon alert: another social network is launching on Thursday. This one, though, isn’t ruling out advertising. It’s called diVine as a nod to Vine, the influential, though short-lived six-second video app that shaped a chunk of online culture before it was shut down by its owner, Twitter, in 2017. Behind it is Evan Henshaw-Plath, known […]
DiVine, Vine’s spiritual successor, won’t rule out ads Read More »
An agent buying ads sounds great in theory to a lot of advertisers. Less cost, less complexity and ultimately less need for a human in the loop at all. Georgia-Pacific knows that better the most. It’s just not buying it — not yet, anyway. According to its senior director of digital media Paras Shah it’s
‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents Read More »
At a time when companies are using AI to automate work processes and build products faster, The Atlantic is taking an increasingly unusual approach to its latest game: building it by hand, every day. The Atlantic launched a new trivia game, called Rabbithole, this week. It’s the brainchild of Atlantic senior editor Drew Goins. A
As AI automates everything, The Atlantic is building games by hand Read More »
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators. Coming up Shorts YouTube’s view-counting change, Twitch’s AI opt-in, Apple TV’s golf game and more Coming up Shorts YouTube raising the bar for Shorts creators to join its revenue-sharing program raises the
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets Read More »
OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user data across the region once ads go live later this month in a new European Union privacy policy, posted on Friday
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe Read More »
Doug Lauretano began his advertising career in the early-noughts on the publisher side at titles including Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net before joining data and advertising company CivicScience in 2021. It was at CivicScience while developing a deal ID and curation
Taking A Look At Tuple, A New Entrant To The Ossified DSP Market Read More »
Consumer behavior is undergoing a profound and rapid shift. Today, audiences are highly decentralized — searching, streaming, scrolling and shopping across an expanding spectrum of platforms, from AI chat to mobile apps and audio streams. For publishers, this means media dollars are diversifying as they follow consumer attention. According to the 2026 Marketing Decision Confidence
How publishers can strengthen connections with advertisers in the AI era Read More »
The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction.
Liquid Death and Garage Beer take on AI data centers — with pee Read More »
The trade body follows the IAB in trying to establish shared metrics and vocabulary for a high-growth channel that remains opaque and fragmented.
ANA cautions marketers against overreliance on retail media data Read More »
The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. The bigger barrier is operational fragmentation. For all but the
Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics Read More »
