Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt creative assets often slows everything down. Each variation – whether for language, culture, or platform – adds time and cost. Brands are starting […]
How Malaysia Airlines is using AI to speed up campaign production Read More »
Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions. As a result, the role of marketing is expanding
Why marketing is now the operating system for growth Read More »
AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed. The industry talks a lot about targeting and measurement, but it rarely confronts the fidelity of the data behind those outcomes. This is akin to tuning up a car that’s running on the wrong fuel entirely
AI Is Nothing Without Data Fidelity. Here’s A Four-Step Approach to Protect It Read More »
Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.
How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’ Read More »
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined
Why CTV Is Becoming The First Real Test Of Agentic Advertising Read More »
ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again. The post OpenAI’s Big Ambitions; Tricks Of The Trade appeared first on AdExchanger.
OpenAI’s Big Ambitions; Tricks Of The Trade Read More »
After years of planning, marketers at major brands are finally ready to kick off their World Cup ad campaigns. Meanwhile, media agency experts are keeping their eyes peeled for a potentially volatile scatter market. Anchoring the efforts of Unilever’s Rexona brand, which trades as Sure in the U.K. and Degree in the U.S., is a
With the World Cup around the corner, media buyers expect streaming prices to soar Read More »
A third-party scraper economy is emerging beneath the big AI companies, making it harder than ever for publishers to know who is taking their content, let alone stop them. “What’s changed is the separation of roles. The entity extracting the data is often not the one using or monetizing it. That abstraction layer is what’s
Whether it was Edie Parker quietly scrubbing every trace of Summer House star Amanda Batula from its website days after she revealed a secret relationship with one of her cast mates, or ABC canceling an entire Bachelorette season after TMZ published footage of its star in a physical altercation with her then-boyfriend, the pattern is
Creator scandals have turned morality clauses into brands’ go-to exit strategy Read More »
Independent journalism is structurally viable for the first time. The infrastructure is there. The audiences are there. What’s lagging is business fluency, and journalists are learning it the hard way. According to CNTI’s latest research, only three of 26 “indie info providers” — the report’s term for people delivering factual information via personality-driven brands —
