Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.
How brands are taking the marketing pitch for the World Cup Read More »
Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while tightening control over identity, addressability and closed-loop measurement. It’s a deal that’s also likely to have a downstream impact for LiveRamp’s relationships with rival holding companies, especially as its former parent
A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed for mid-market. The platform has received $4.5 million in seed funding led by Kindred Ventures (that, despite the name, are not also a band), with support
Ex-Google and Databricks engineers launch martech platform Read More »
New research from Affinity Solutions reveals billions in waste from optimizing on the wrong data.
Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you in this room think,” said Tony Ficarrotta, VP and general counsel of the Network Advertising Initiative, addressing a small group
‘I Don’t Think I’m A Data Broker’ Is Not A Defense Read More »
Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits. The post Video Killed The Audio Star; The “No Essay” Data Ploy appeared first on AdExchanger.
Video Killed The Audio Star; The “No Essay” Data Ploy Read More »
This briefing is made available to all Digiday readers through a partnership with sponsor DirecTV Advertising. Outcome. Defined as “the final result, consequence, or end product of a process, action, situation, or series of events.” It’s a perfect word to describe the hopes of sellers and marketers in this upfront marketplace, who through their agencies
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace Read More »
Brand spending on social video is accelerating rapidly. One contributing factor could be the practice of amplifying influencer video content on platforms like Instagram, TikTok and YouTube. Once an overlooked methodology that saw marketers use small budgets to top up reach on organic creator posts, amplification is now an essential element of influencer campaign planning.
Influencer boost budgets are throwing gas on social video spending fire Read More »
The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news. For now, the subscription publisher is experimenting with agent‑readable versions of content that already sits outside its paywall — chiefly marketing copy and B2B sales material — and restructuring those surfaces for
The Economist prepares for a two‑track internet: one for humans and one for AI agents Read More »
Upfront negotiations used to be about locking in access to the TV networks’ best shows, although with the dawn of digital, those conversations have evolved from simple haggling over discounts for bulk-buying ad space. Digiday sources indicate that this year, negotiations have veered toward who controls the infrastructure of advertising itself — underscored by presentations from
