Marketing

As it has done many times, Omnicom Media is hitting the Croisette with a series of partnerships and collaborations that it will roll out over the course of Cannes Lions, all with a thematic bent. This year’s theme, as uncovered by research its Intelligence unit conducted (with the help of Omnicom Production), revolves around improving […]

Walk the Croisette on the first morning of Cannes Lions and the whole apparatus has reassembled itself, as it always has — more or less. Meta at the Plage Barrière Le Majestic. Amazon at its port. Pinterest and its Manifestival, a word that should not exist and yet somehow does, and somehow fits. Spotify, Salesforce,

It all started with a single slide.  Sport Beach kicked off as Stagwell’s beachside activation at the 2023 Cannes Lions festival but has since grown into a standalone business unit in the challenger holding company as its popularity at Cannes Lions surged each year.  Beth Sidhu, CEO of Sport Beach, and one of its earliest

AI search may be the industry’s latest shiny object, but most marketers aren’t spending heavily on AI search ads yet. Instead, those dollars are being routed to creators, content, agency services and tools to influence how their brands are cited in LLMs. WPP forecasts AI search advertising will become the industry’s fastest growing channel. Many

Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is using influencer marketing agency Billion Dollar Boy’s “Social Hubs” — a program where local creators make a steady stream of content for Lipton’s social channels and their own, effectively acting

Chief growth officer Seth Dallaire outlines the the big-box retailer’s growth plan.

Amazon is releasing its AI-powered Sponsored Prompts ads across the open web.

The real value of Cannes lies far beyond the Croisette

The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution.

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified brand data, its Scout smart assistant intelligence, and execution tools inside AI platforms and workflows. The announcement addresses a problem facing marketing teams testing