Marketing

Digitas is the latest agency to launch a zero-click search analysis tool. Last week, the Publicis Groupe business’s U.K. arm shipped Model Sight, software that can evaluate how LLM-powered search is representing a client’s brand back to web users. “[Clients] need to be able to understand how they’re being perceived by large language models. Is […]

Influencer marketing is getting more sophisticated, and more cautious.  Brands now have the data and infrastructure to sign longer, more strategic deals with creators than ever before. But even as sponsorship volumes surge, budget pressures, AI uncertainty and geopolitical caution are keeping many partnerships short-term. The result is a creator economy caught between maturity and

This video is sponsored by Sovrn. Sovrn did not have any input or approval over the video’s editorial content. In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., per eMarketer. But that’s just retailers. Airlines, hotels, financial services companies and

It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge a slowdown but not of any amount that rings alarm bells for 2026. One chief media officer even said he’s seen

Never mind the ongoing “Trump vs China” legal conversations during the holiday season: TikTok is hoping to rake in as much revenue and ad dollars via its U.S. Shop as possible. And it’s incentivizing sellers to pay up. In recent weeks, the short-form video app has shared a plethora of incentives and challenges with its

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2. 

Is it just me, or do third-quarter earnings always seem especially strange? The post What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends appeared first on AdExchanger.

Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we decide what’s worth covering. Which is why this week’s episode of The Big Story opens with an important question: Why do we report on earnings calls in the first place? It’s like good police work, Senior