The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last year.
M&M’s spokescandies suit up as Marvel superheroes for global campaign Read More »
If Q4 is the holiday shopping season, then Q1 might be the season of returns, or more specifically the season of return fraud. Retailers and ecommerce merchants are seeing a growing trend of returns and fulfillment scams that drain profit margins after big sales. This fraud was the impetus for Thursday’s launch of Pinch AI,
New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Returns Scams Read More »
The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN.
Disney streamlines marketing into one unit focused on cohesion, agility Read More »
For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical. The post CES 2026: For Monks, AI-Powered Personalization Is Key appeared first on AdExchanger.
CES 2026: For Monks, AI-Powered Personalization Is Key Read More »
“It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.
Norwegian Cruise Line brings back ‘90s tagline for platform, campaign Read More »
“Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid them.
AI is accelerating measurement theater and creating ‘ghost ships’ Read More »
Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have a say in their sponsorships. The post Consumers And Brands Crave The Human Touch; Google Gets Sued (Again) appeared first on AdExchanger.
Consumers And Brands Crave The Human Touch; Google Gets Sued (Again) Read More »
Google’s testimony to U.K. lawmakers this week did more than restate familiar arguments about fair use and training. It clarified the boundaries of what the company believes it should, and should not, pay publishers for in the AI-driven search ecosystem. For publishers trying to navigate AI licensing, the message was blunt: Google is willing to
The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow Read More »
This story was first published by Digiday sibling Modern Retail. Apparel and footwear brands are skating into the spotlight at this year’s Winter Olympics and Paralympics in Italy — and they’re determined to nab a win in one of the world’s leading fashion hubs. As the clock ticks down to Milan-Cortina 2026, companies are putting
How apparel brands aim to win the spotlight at the Winter Olympics Read More »
Yahoo is intentionally making its demand-sider platform (DSP) less sticky. That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budgets, data and behavior inside proprietary dashboards. But Yahoo is making a different bet. Lower the friction to exit, and it also lowers the friction
