Marketing

Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, appropriate and memorable online addresses. That’s why domain strategy is becoming a core component of brand identity and a key point […]

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place. This reporter covered part of the trial (thus the quotes of Brinkema herself,

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director.

As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies. The post 7 Ad Tech Veterans Who Have Founded Their Own AI Startups appeared first on AdExchanger.

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than one trillion dollars, less than 10% of digital campaigns track brand outcomes. This leaves advertisers blind to long-term impact, media companies with no way to connect media to brand outcomes and agencies without the

The 25-year-old cosmetics brand Milani is one of the only independent makeup companies to compete in the mass-market retail category. The company combines the old-school retail world with the new world of digital-native marketing. One example of this hybrid approach could be found in the company’s big marketing and product development pushes of the past