Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Programmatic Pipes appeared first on AdExchanger.

A Google divestiture is still in the cards; the IAB’s new framework lays out exactly when to disclose use of AI; and Hershey’s doubles down on marketing. The post Maybe Europe Will Break Up Google; Best Practices For Disclosing AI Ads appeared first on AdExchanger.

There are some in the marketing and media industries who might not like what Forrester’s latest report into the use of principal media indicates — that it’s here to stay so you better get used to it. But the report, issued on Jan. 15, also suggests ways marketers, agencies and even publishers can use it

The European Commission published provisional findings on Google’s ad tech stack, ruling that its wares (primarily AdX and DoubleClick for Publishers) have been dominant for more than a decade, further recommending billions in financial penalties, with a forced divestiture also in prospect.  The provisional ruling was published yesterday, January 15, in a 363-page document containing

A claim from X has has taken on a life of its own after I featured it in a story I wrote earlier this month. X’s ads boss said that nearly all of the platform’s top 100 advertisers were “back” without a breakout of who those advertisers were, no context around what “back” meant and no

This story was first published by Digiday sibling Modern Retail. This January, beverage brands including NA players are steering clear of villainizing alcohol. Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That shift has made way for trends like “Damp January,” which encourages creating more mindful drinking habits. With this

As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch. Here are the myths, and the reality underneath them.  Myth: AI is about to replace media buyers Continue reading this article

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet. The post Retail Media’s Growing Influence On Retail appeared first on AdExchanger.