Marketing

Digiday+ Research’s recently released holiday marketing report examines which commerce channels are dominating marketers’ 2025 holiday strategies. It also looks at the discounts brands and retailers are offering and the revenue expectations that are guiding their marketing decisions during the essential fourth quarter. To gather this information, Digiday surveyed brand and retailer professionals and interviewed […]

There was hardly a conversation, onstage or during the Town Halls, at last week’s fall Media Buying Summit in Phoenix that didn’t include some reference to generative AI and its pervasive impact on every corner of the media and marketing landscape. Besides the very obvious impact on the search discipline — zero click search is

It’s difficult to contextualize how marketers are strategizing for next year as this year’s books close without acknowledging these unprecedented times — or these emotionally charged times — or whatever “brand safe” language PR teams are pushing to say that the news cycle and unstable tariff policies have deeply affected media buying. Tim Ringel, global CEO of

In T.S. Eliot’s poem “The Hollow Men,” he writes: “This is the way the world ends Not with a bang but a whimper.” Well, the same could be said of Google’s Privacy Sandbox. Nearly five years after wading into the quagmire, the UK’s Competition and Markets Authority quietly announced on Friday that it’s officially releasing

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, according to the IAB. But with rapid growth comes complexity. Advertisers now face a maze of platforms, apps and channels, each with different buying

Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI. The post Prebid, Meet OpenAds appeared first on AdExchanger.

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday. The post Everything You Want to Know About Being (And Working With) Media Buyers At Cynopsis Screenshift appeared first on AdExchanger.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Race To The Bottom appeared first on AdExchanger.