Marketing

In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly) complete without the slightest hint of AI, there’s a growing curiosity to probe what goes on inside those black boxes among advertisers. And away from the headline-grabbing platforms such as Google’s Performance Max, […]

Digital-first customer hubs show how SMBs can fuel faster growth when data and action connect.

AI-driven discovery is here. Accessibility is the next big visibility advantage.

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled gardens by acquiring ad tech assets of their own. The deals just kept piling up. Verizon shelled out a combined $9 billion to

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds.  That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites, but also on social platforms like TikTok, YouTube and Meta.  For years, MFA was a mostly web-based problem:

People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying publishers (kind of). The post When News Becomes Entertainment; Check That Off The List appeared first on AdExchanger.

This story was first published by Digiday sibling Modern Retail. With fierce competition moving in from bigger companies, brands are trying to calibrate their podcast advertising strategy to fit today’s listener habits.  Acast, a podcast monetization company whose network includes popular shows like “The Adam Buxton Podcast” and “WTF with Marc Maron,” saw its sales