If 2025 was the year YouTube really turned the screw on traditional TV, 2026 is shaping up as the year the rest of big tech does the same. To see why the living room has become a battleground the major platforms can’t ignore, here are five charts that lay it out in graphic detail. Social […]
In Graphic Detail: Why platforms are turning social video into living room TV Read More »
Avocados From Mexico is returning to the Super Bowl with a digital play instead of a traditional linear spot for the third year in a row. This year though, the avocado brand is using AI to create an interactive tool that offers real-time football predictions and custom guacamole recipes called the Prediction Pit. The brand
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy Read More »
It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.) The under-the-radar joint venture between America’s largest independent media agency Horizon Media and
The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held. In a measure of the thoughtfulness and humanity of Gentry – or “JG” to those that knew and worked
Retail’s Big Show, the NRF’s annual flagship event in New York City earlier this week, is where you go for a sense of what’s happening within retail writ large, beyond the data-driven advertising corner of the universe we normally focus on. This was only my second Big Show, so I can’t judge much in terms
Getting Lost In The Protocols At NRF’s Big Show 2026 Read More »
At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year. We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can
CES 2026: What’s Real – And What’s BS – When It Comes To AI Read More »
Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.
Coke creates chief digital officer role to keep pace with tech demands Read More »
Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.
Why Dos Equis revived the Most Interesting Man amid category headwinds Read More »
Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric rise of AI.
Campaign Trail: Equinox uses AI to contrast fitness with digital fakery Read More »
Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry’s infatuation with agentic AI. The post CTV Is Stuck In Its Growing Pains. Can AI Save the Day? appeared first on
CTV Is Stuck In Its Growing Pains. Can AI Save the Day? Read More »
