Marketing

For many marketing teams, the change did not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that used to drive attention started to lose traction. Over time, a pattern became clear: Gen Z was responding differently, and familiar marketing assumptions were…

How do privacy regulators decide which companies to poke? Often, it’s a consumer complaint. Other times, it’s a headline. And, sometimes, it’s just personal. Regulators are consumers, too, after all. But it’s important to remember that every brush with a regulator doesn’t turn into a full-blown case, said privacy attorney Tyler Bridegan, and he would

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework. The post OpenAI Opens The Box; And BBC Opens Up To YouTube Ads appeared first on AdExchanger.

It’s January, and (as per…) the social feeds of most media practitioners are awash with predictions of how the industry will pan out in the coming calendar year. Many such missives are indistinguishable from the next, but among the platitudinous musings, last week’s 2026 outlook presentation from Arete Research stood out, complete with signature-style hot

Subscribe: Apple Podcasts • Spotify Two years after OpenAI signed its first content licensing deal with Axel Springer, the field of AI platforms doing business with publishers has expanded exponentially. Especially just in the past year. “[2025] did feel like a real reset. If you skip back just to those early deals, it was such

This story was first published by Digiday sibling Modern Retail. The brands that emerged from the direct-to-consumer 1.0 era are now operating at a much larger scale, and their businesses have evolved accordingly. At NRF 2026, a panel of executives laid out the lessons learned from operating DTC brands over the past decade. The participating

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the U.S. over the coming weeks. That doesn’t mean marketers need to toss out everything they’ve learned about showing

In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves part of the creator economy (according to creative growth agency inBeat), that’s a very large umbrella. But lumping all creators into one category obscured the real