FC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with Qloo, a personalized recommendation and data enrichment startup, to better understand its global fanbase and optimize player performance both online and on the pitch. Popular apps or consumer tech like Spotify, Netflix and Expedia are no […]
YouTube has phased out its Trending and Trending Now pages, ending a feature that once showcased what was popular on the platform. The change took effect in July 2025 and changes how people discover videos on YouTube. Rather than promoting a single list of top content, the platform is leaning into AI-driven recommendations and genre-specific…
Trending is out—YouTube is now all about your interests Read More »
Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines. The post How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels appeared first on AdExchanger.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: No Scale For You! appeared first on AdExchanger.
Comic: No Scale For You! Read More »
Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan. The post How Reddit Gets Credit; The Substackers Going It Alone appeared first on AdExchanger.
How Reddit Gets Credit; The Substackers Going It Alone Read More »
In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that could be considered a PR crisis. But it’s a monumental task: The lines are increasingly blurring between culture and politics. Marketing messages are taking longer to craft as they wait for approval from corporate comms
Brands navigate political tightrope amidst heightened culture war risks Read More »
As evidenced all over the upfront marketplace, which is wrapping up in entirety either this week or next, sports was the main attraction for any network lucky enough to have it to sell, and a strong driver of advertiser dollars from media agencies looking to place their clients in content that delivers audiences. Any seller
This article was first published by Digiday sibling Modern Retail. JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on absurd, cringey humor designed to make student scrollers watch twice. Lindsay Read, JanSport’s head of marketing, said this year’s “Always With You” campaign continues the
The story was first published by Digiday sibling Glossy. On Aerie’s TikTok, where it has 292,000 followers, content filmed in-store is posted regularly. It’s part of a series called “Associate Picks,” through which the retailer features its associates’ latest favorite products. “We pretty much give them the mic and ask them to tell us about
Brands are discovering their sales associates are among their most valuable influencers Read More »
The Trade Desk has been public about wanting all users to migrate to the new Kokai user interface for its DSP by the end of this year. It’s what CEO Jeff Green told investors in February. But yeah, that’s not gonna happen. Kokai adoption has been slower than the company expected, which means that its
Rumors Aside, The Trade Desk Isn’t Deprecating Solimar Any Time Soon Read More »
