For as quickly as it has been adopted, generative AI is still largely considered the Wild West, especially when it comes to regulatory oversight. Last week, The White House unveiled its AI framework, that some marketers interpret as the administration taking a hands-off approach to AI regulation that could set a precedent for the ad […]
Sponsorships are considered one the most reliable ways for a brand to get in good with sports fans. But most marketers are in the dark about the real commercial impact of their partnerships with franchises, tournaments and broadcasters. The search for answers could help them justify more spending, or lead them further astray. According to
CMOs look for better measurement to justify sports sponsorship spending Read More »
TikTok’s commerce play may be stalling but its search ambitions are only picking up speed. Just over a week ago, senior product strategy lead at TikTok, Nathan Barbagallo posted on LinkedIn that the platform is seeking a sales leader to join the TikTok search ads team in New York. The job spec for this role,
TikTok invests in growing team to build out search ads as spending grows Read More »
Today’s column was supposed to be an upfront marketplace wrap-up story — but the reality is, the market continues to trudge along, heading to the muggy summer’s cauldron called August. Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape.
Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it Read More »
After years of scraping and stonewalling, Google is beginning to talk AI licensing with publishers. The shift has triggered a familiar mix of caution and resignation among media execs. They’ve seen this before: overtures of partnership that quietly lead to more platform control. The timing isn’t surprising. Amazon’s deal with The New York Times in
A wish list with limits: What publishers want to see from Google’s AI licensing deals Read More »
The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.
Starry ties free soda to hot temps as extreme weather sways marketing Read More »
While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.
Streaming and sports marketing: Here’s what the numbers say Read More »
Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the company.
Albertsons names new top retail media executive Read More »
FC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with Qloo, a personalized recommendation and data enrichment startup, to better understand its global fanbase and optimize player performance both online and on the pitch. Popular apps or consumer tech like Spotify, Netflix and Expedia are no
YouTube has phased out its Trending and Trending Now pages, ending a feature that once showcased what was popular on the platform. The change took effect in July 2025 and changes how people discover videos on YouTube. Rather than promoting a single list of top content, the platform is leaning into AI-driven recommendations and genre-specific…
Trending is out—YouTube is now all about your interests Read More »
