Marketing

Digital-first customer hubs show how SMBs can fuel faster growth when data and action connect.

AI-driven discovery is here. Accessibility is the next big visibility advantage.

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled gardens by acquiring ad tech assets of their own. The deals just kept piling up. Verizon shelled out a combined $9 billion to

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds.  That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites, but also on social platforms like TikTok, YouTube and Meta.  For years, MFA was a mostly web-based problem:

People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying publishers (kind of). The post When News Becomes Entertainment; Check That Off The List appeared first on AdExchanger.

This story was first published by Digiday sibling Modern Retail. With fierce competition moving in from bigger companies, brands are trying to calibrate their podcast advertising strategy to fit today’s listener habits.  Acast, a podcast monetization company whose network includes popular shows like “The Adam Buxton Podcast” and “WTF with Marc Maron,” saw its sales

Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP. The company’s latest global ad spend forecasts predict that commerce media will account for 15.6% of global ad spend in 2025, compared with the 14.6% spent on linear and

The open internet didn’t grow opaque because of a single bad actor or decision. Marketers chased cheap scale, and the ecosystem expanded around that demand. New intermediaries, auction layers and resellers piled on, creating complexity that no one fully intended. Even earnest transparency pushes on the demand side were diluted as the sell side sprawled

It can sometimes be a fine line between a promise and a threat — but that’s where generative AI stands in its application to the media agency world today. At least that’s the biggest takeaway from a Town Hall discussion at last week’s Programmatic Marketing Summit, held in New Orleans as the last of Digiday’s