The cohort’s allegiance to social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
How Gen Z is reshaping holiday marketing — and what brands can do about it Read More »
Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas. The post Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product appeared first on AdExchanger.
Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product Read More »
AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data marketers can collect but how well that data reflects reality. In this new era, success depends on data that is accurate, fresh, consented and interoperable – principles that ensure AI models learn from accuracy. Let’s define
The Future Of AI Depends On Good Data Read More »
Gen Z is the most likely to shop physical stores this season, at a rate of 91%, according to new data from Mastercard.
Value tops shoppers’ wish lists this holiday season in new survey Read More »
Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in…
Retailers turn to generative AI for smoother store operations Read More »
The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new technologies offer. This creates enormous risks for enterprise marketers who regularly base multimillion-dollar decisions on such models. The hard truth is
GEOh No! Apparently, the new it product for agencies is to offer tools and services that help brands understand how they appear in “zero-click” AI-driven search. These tools are hard to resist. What brand doesn’t want to know what LLMs are saying about it? But, as Digiday reports, the agencies that offer them are beset
AI Search Tools Face Monetization Crunch; And So Does Kids Content Read More »
As AI reshapes the workplace, managers face an epic decision: How to identify and develop talent when onetime college degree requirements no longer guarantee job readiness. Diana Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap and creating pathways for non-traditional candidates. In
The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through a wave of conspicuously aligned LinkedIn posts in recent weeks, each one offering a reminder that the onetime market leader is still very much in the game. “There’s been a lot of negativity around WPP,”
As would-be buyers and critics circle, WPP’s siege mentality deepens Read More »
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation. Currency exchange Starz’s A+E interest, Apple’s MLS deal, NBCU’s ESPN and more Currency exchange Search has been such a money magnet for advertisers, in no small
Future of TV Briefing: The creator economy needs a new currency for brand deals Read More »
