Marketing

Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital channels. New capabilities available […]

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, right time, right channel). But as the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does

Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities. The post The Things We Carry; Tick Tock, We’re Waiting appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify The wheeling and dealing of the creator economy is changing as its maturation continues. The space is growing up as brands like Blue Apron are in-housing their influencer strategies to curb costs and build better relationships with creators and platforms like YouTube, which recently began testing dynamic ad insertions, are

This story was originally published on sister site, Modern Retail. In 2021, Walmart said it would create a fintech startup with venture capital firm Ribbit Capital, which has backed companies such as BNPL loan provider Affirm and investing app Robinhood. The goal at the time was to quickly develop modern and affordable financial products for

Farewell Privacy Sandbox, we barely knew ye.  At its launch, Google heralded it as a bold declaration of the end era of the third-party cookie — the connective tissue that helped build the digital marketing ecosystem — and the dawn of a new age of privacy-first ad technology. This is a member-exclusive article from Digiday. Continue reading

Advertising loves to talk about transformation. It’s less fond of actually doing it. The latest case in point is the Ad Context Protocol, or AdCP. Billed as a shared, standardised language for how AI agents communicate across advertising, it’s supposed to bring order to the next wave of machine-driven media. Instead, its debut last week triggered

What’s in a name, you ask? In the case of MMA, a lot, given that those three letters have worked hard to reinvent themselves over the last 15 years.  The marketing organization known as MMA Global, and headed by Greg Stuart for the last decade and a half, is again renaming itself while still employing