Marketing

The Ugly Ad Tax Pretty privilege is real, even for ads.  Per Adweek, a recent update in X’s ad quality policy now advises marketers to avoid hashtags, punctuation and grammar mistakes, excessive emojis and “gimmicky” visuals. More importantly, X will reportedly begin assigning an “aesthetic score” to ads based on how well they align with […]

The article was first published by Digiday sibling Modern Retail. Seth Dallaire admits that, before joining Walmart almost four years ago, he hadn’t considered working for the big-box retailer. A longtime digital ad executive, Dallaire had historically been most comfortable at tech companies. That changed, he said, when he spent time with Walmart’s U.S. president

This week’s Media Briefing digs into why The New York Times is hiring the former head of Google’s search and AI partnerships team to manage its relationships with platforms and big tech companies – and why the hire is coming at a pivotal time as AI reshapes the media ecosystem. Adam Greenberg joins NYT as

Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack of measurement options and shallow links with key industry partners stand in the way of further investment. The streamer’s second-quarter results, released July 17, showed a 16 percent increase in revenue. Including both subscriber and

Podcasts are giving film and TV stars a path to something rare in Hollywood: IP ownership.  On July 21, actor Gina Torres released her first-ever podcast, a fictional audio mystery narrative titled “A Murder in Montecito,” developed in partnership with the production company Sonoro. Torres is the latest Hollywood actor to throw her hat into the

Twenty years ago, Facebook came out with a new feature that let you poke your friends. (Remember pokes?) Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition. Quite the evolution. “AI that surpasses human intelligence in

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime. The post At The Tail End Of Upfronts, Nielsen Finds Itself Back

DSPs are building tools to bypass SSPs and SSPs are trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But the real question in the noise is whether the technology improves advertising effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, on this week’s episode of AdExchanger