Marketing

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and it’s working. Creative is more personalized, targeting is sharper and optimization happens in real time. AI has proven remarkably effective at identifying patterns, predicting outcomes and driving gains across key metrics. Yet many marketers are still […]

Evidence-based best practices to turn in-store intent into action. Preview Vestcom’s new guide.

Card-not-present (CNP) fraud is a massive problem for businesses all over the world, happening when a payment is made without the physical card being presented to the merchant. Neither the card nor the cardholder is in front of the seller at the time of purchase making it a relatively safe way for fraudsters to try…

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers. Among ecommerce brand marketers and social media ad agency buyers and consultants, the 2017 and 2018 holiday seasons are spoken

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel? The post Trying To Make Kokai Happen; EU Readies GDPR Changes appeared first on AdExchanger.

Interactive and shoppable ads are becoming a common sight on TV screens. And they’re likely to feature a bigger variety of brands in the future as the ad formats arms race, alongside other efforts to lure small business advertisers, between streamers and platforms heats up. CTV providers have been leaning hard on such formats in

Blended workforce models — combining independent contractors with full-time employees — have evolved from experimental tactics into business-critical strategies. According to a study from consultancies Lions & Tigers and Read the Room Advisors based on responses from more than 500 workforce decision-makers, 97% say losing access to blended teams would disrupt their ability to meet business goals,