Marketing

How strategic full-funnel planning can boost visibility and conversions when it counts most.

Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go.

Holiday shopping has become a multi-week value season. Here’s what retailers should learn from 2025.

For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting and affiliate links. A purchase trackable to a click was gold. Multi-touch attribution (MTA) models thrived. Conversely, brand-building was often dismissed as harder to justify next to the

Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong. The post Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping appeared first on AdExchanger.

Next year, tracking AI search visibility may get a little easier for publishers. Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of analytics and monitoring tools to know how, when and why they’re being mentioned across platforms and AI products. Tech companies aren’t willing

This story was first published by Digiday sibling Modern Retail. It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transactions on Cyber Monday. It was also the brands and fintech companies that pushed the services front and center. Continue reading this article on digiday.com. Sign up

“Transparency” is one of those terms that often gets bandied about when talking about CTV ad buying. Specifically programmatic CTV ad buying. But what does it actually mean? Well, at the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit.  Agencies across the industry, from giants like WPP to indie shop Mediassociates have already begun using agents in an advisory capacity; they’ve developed programs that can make audience-segment suggestions based on client

As industries change — and which industry isn’t undergoing massive transformational change right now? — so must their industry associations.  Look no further than MMA, which started out as the Mobile Marketing Association during the decade that was “the year of mobile!” – then subtly became the “modern marketing association” – and is now simply