Marketing

This story was first published by Digiday sibling WorkLife When Joanna Jordan started Central Talent Booking two decades ago, the entertainment industry needed talent bookers who could work across multiple shows rather than just one. So, building off a single client — David Letterman — she created the industry’s largest independent talent booking operation, handling […]

Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are using it, and it does represent the measurement company’s efforts to move just beyond panels. In fact, it almost feels to some observers like

American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.  Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture wars with the kind of casual confidence that suggests senior marketers are still underestimating how combustible “just another campaign” can be. In this

Reddit is giving advertisers what they want: more easy buttons. Thanks, in part, to its investments in campaign automation, new ad products and white glove service for top advertiser clients, Reddit netted $465 million in ad revenue in Q2, an 84% year over year increase. Advertising accounted for the vast majority of Reddit’s $500 million

Roku’s video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday evening. The post For Roku, Upfronts Have Become A ‘Full Year-Long Marketplace’ appeared first on AdExchanger.

Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their spending. One way marketers are addressing these challenges is through programmatic CTV, which is emerging as an essential channel for achieving more efficient, targeted and measurable

Investors rewarded Meta on Wednesday for reporting stronger-than-expected Q2 earnings, driven by robust ad revenue growth and promising user engagement metrics. The company’s  stock rose more than 11% in after-hours trading. The following morning, investors rewarded Comcast for losing fewer broadband and video subscribers than expected in Q2, with a roughly 5% bump in share

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on their streaming or traditional TV entertainment, they’re not tuning out. They’re leaning in and taking control of their viewing experience. That’s the key finding from a newly released study from Magna Media Trials and DIRECTV Advertising that examines the dynamics