Marketing

The article was first published by Digiday sibling Modern Retail. A recent report that OpenAI is developing a checkout system within ChatGPT is garnering mixed reactions among founders of retail startups, with some worrying that the system will become “pay to play” in a way that disenfranchises small businesses. On July 16, the Financial Times reported that

Subscribe: Apple Podcasts • Spotify On July 23 more than 80 publishers and industry trade group IAB Tech Lab gathered together to get on the same page for how to deal with generative AI companies. Digiday senior media reporter Sara Guaglione and executive editor of news Seb Joseph reported on the meeting’s goings-on and joined

The influencer marketing playbook is getting a rewrite—or at least a few new chapters added—as the lines between search and social continue to blur, creating a new frontier for brand discoverability. To be sure, influencers have broken out of the four walls of social media, shaping search results. And the industry has taken notice. Creators

Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025? By creating new social channels (find Maeve on Instagram and TikTok), investing in CTV, OOH and influencer marketing and writing a Substack (penned by the marketing team) — before a storefront opens in October in Raleigh,

Many CTV advertisers are buying a lot of inventory that might not fit their own personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media mix. These placements can sold alongside “sorta CTV” inventory like streaming apps on phones and tablets, digital-out-of-home

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.