Marketing

Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage. The post Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach appeared first on AdExchanger.

When Caroline Giegerich talks to marketers about AI-generated video, the discussion always seems to orbit the same point: risk. Not the dystopian kind — the reputational kind. Giegerich, the IAB’s vp of AI, recalled a moment that emphasized it. A friend at The Weather Company recently showed her an image of an RV created by an

The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay.  After nearly a year of running its AI paywall, the publisher’s focus is shifting to retention. A new model, due early next year, will connect directly to the existing paywall, feeding insights from long-tenure subscribers

British tabloid newspaper The Sun is building an AI agent for its programmatic advertising business, as it looks to prepare for when demand-side partners push agentic media buying at scale. The Sun’s evp and publisher Dominic Carter said he has been watching the recent technological developments and demand for agentic media trading from the likes

This story was first published by Digiday sibling WorkLife HR leaders know that perception shapes reality in the workplace. But what happens when half your workforce experiences the organization fundamentally counter to the other half? Fresh research from the cybersecurity tech firm Acronis reveals a troubling perception gap that should concern every HR professional in the tech

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market. In Graphic Detail WBD’s other suitor, Paramount’s WBD plans and more In Graphic Detail The streaming ad market’s economics are out of whack.  This is a member-exclusive article from Digiday. Continue

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and the performance of brands’ organic search efforts. The implications for paid search, as well as for search’s impact on brand awareness and

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio incumbents are embracing video and chasing political ad budgets to balance the books. But “video is an enhancement, not a

This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.