Marketing

Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents. The post Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen appeared first on AdExchanger.

Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising analytics quicker and more efficient. A little clichéd? Perhaps. But there’s nothing wrong with a little optimism. That’s what Newton Research, which announced its $9 million Series A raise on Tuesday, is aiming to do.

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role in powering the infrastructure that enables targeted, data-driven and performance-optimized campaigns at scale. But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based

The English word “yield,” derived from old English, is a relic of a time when a ruling class might demand anything cultivated by those beneath them. So the word encapsulates two seemingly opposing definitions: there is “yield,” as in crops, and “yield,” to surrender or hand over. Which makes it an apt headline for Ari

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy. The post OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy appeared first on AdExchanger.

Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of the internet where AI agents make decisions and perform tasks on behalf of users. But that means websites may need to be refitted so that they’re easily understood by AI. That’s where Model