Marketing

AI platforms like OpenAI’s ChatGPT and Anthropic’s Claude account for a single-digit percentage of Forbes’ monthly referral traffic. That’s nowhere near enough traffic to offset the 40% year-over-year decline in search referral traffic Forbes has seen this year, but the AI platforms are providing something more valuable than simple pageviews.  Forbes is also able to […]

AI agents are the current focal point for agencies, marketers and publishers hoping to deploy the potential of generative AI to practical effect. Examples range from Coca-Cola’s Fizzion project, an agent embedded into the Adobe Creative Cloud, which enforces the brand’s visual style guidelines across its global creative output, to tabloid The Sun’s planned programmatic

Meta’s Q3 earnings saw increased growth in its ad business and continued the conversation on superintelligence. The post Meta’s Q3 Was A Net Win Disguised As A Loss appeared first on AdExchanger.

Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of everything – budgeting, creative, targeting, optimization. Just hand over the keys. But here’s a plot twist: Automation doesn’t always work better than manual campaign management. Last year, ad measurement startup Haus kicked off a large-scale study

Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the throughline of everything I’ve written about since 2023. If you’d prefer to skip the archives, here’s the summary: The core challenge with publisher monetization is the perception that more partners, requests and