Marketing

When Tony Stubblebine became CEO of Medium in 2022, the online publishing platform was losing more than $2.5 million each month, shedding subscribers and struggling to find a clear product-market fit. The situation was dire, Stubblebine says on this week’s episode of AdExchanger Talks. “It was doing terribly,” he says matter of factly. Stubblebine led […]

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing strategy and leadership.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent. The post This Startup Wants To Automate The Entire Marketing Process Via A Conversation (With, You Guessed It, AI) appeared first on AdExchanger.

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot. The post Condé At A Crossroads; The Cloud Wars Heat Up appeared first on AdExchanger.

The digital ad industry’s latest power struggle doesn’t just pit buy-side vs. sell-side; in fact, given the timing, it’s an analogy for the larger battle for the digital media industry’s finances.  To clarify, the above statement refers to two developments that took place last week: one in which Prebid extended an olive branch to the

As Ringier rethinks what its future newsrooms should look like, a provocative idea is on the table: future editors-in-chief might come from audience development, not traditional journalism.  The idea is being pushed by Dmitry Shishkin, the Swiss media group’s editorial advisor. Earlier this year, he stepped down as CEO of Ringier’s international division and has

This story was originally published on sister site, Modern Retail. After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers are considering whether to get on board. The feature, Instant Checkout, allows users to ask ChatGPT what they’re looking for and

Ad tech has always lived in a world where money moves slower than the ads it sells. Everyone’s floating — fronting payments to publishers while waiting weeks, sometimes months, for agencies and advertisers to settle up. The cost of doing so is only rising.  Nearly six in 10 invoices (58%) in the sector were paid