Marketing

The moment has arrived, a year in the making. Omnicom has finally closed its $13.25 billion all-stock acquisition of Interpublic Group, creating the world’s largest agency holding company with revenue of $26 billion and total billings just shy of $75 billion. But let’s not call it a holding company anymore, because it isn’t. In fact, […]

AI companies in the United States and China are moving quickly to bring shopping tools into their main consumer apps. Each side wants to build an all-purpose service that helps people search, talk, buy, and manage daily tasks in one place. OpenAI has added a new “shopping research” tool to ChatGPT. The feature can pull…

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was a page right out of the DTC playbook. Performance is “the perfect tool for breaking through,” Kertész said, “because you can get exposure on par

AI search is a very different animal from traditional search. You can’t buy your way to the top of a large-language model. At least not yet. If you want your brand to show up – and show up well – you’ve got to play by a whole new set of rules, says Tracy Morrissey, SVP of media

The Daily News Roundup will return on Monday 12/1, as the AdExchanger team will be too stuffed with Thanksgiving turkey to get off the couch until then. News You Can Use DMG Media, the publisher of Daily Mail and other British news titles, is expanding into social monetization and agency services with the launch of

A year of painful cuts and strategic shifts has reshaped Reach’s business. Next year, the publisher wants to show it can punch back in an AI-driven market. This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions — a big departure from

This Black Friday and Cyber Monday, it’s more likely shoppers turn to ChatGPT to help with their holiday wish lists. Over the past year, AI platforms have gone mainstream with more users using them to research products, compare brands, hunt for deals and even automate purchasing. The changes in how people shop online has caused

This story was first published by Digiday sibling Modern Retail. Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week. While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals from the year before. The bag brand