Marketing

A new logo, typeface and dedicated GLP-1 medical program follow the company filing for bankruptcy in May following subscriber losses.

Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The DraftKing co-founder and long-time leader of the company’s North American business saw creator content struggle to grow as part of the media mix for many large brands even as traditional media audiences diminished

AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production cycles as campaigns run continuously across more channels. A recent funding round for adtech startup Fluency…

How does Amazon strike a balance between AI-driven efficiency in creative production and the risk of commoditization? It’s a question Jay Richman, Amazon’s VP of product and technology, is often asked, he says on this week’s episode of AdExchanger Talks. Richman understands the concern that ad creative could become formulaic if brands rely solely on

Coca-Cola’s Secret Recipe Clicks, carts and content are all part of the same recipe, Manolo Arroyo, Coca-Cola’s EVP and global CMO, tells The Drum. The modern media system brings together retailers, shoppers, online content creators and ecommerce data into one interconnected ecosystem, according to Arroyo. That ecommerce data spans first-, second- and third-party data, geolocation,

The story was first published by Digiday sibling Modern Retail. Expect more AI-powered recommendations and personalization from Lowe’s next year as the home improvement retailer continues to hone its e-commerce strategy. Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers compared to those who don’t use

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025. Year in review Year in review 2025 is just about over, but somehow the year feels unfinished.  This is a member-exclusive article from Digiday. Continue reading it on digiday.com and

In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs. In early December, Pinterest announced a partnership with Walmart that allows Pinterest

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different trade-offs. Digiday asked eight publishers for their views on how each platform stacks up in 2025 on some key