Marketing

Many CTV advertisers are buying a lot of inventory that might not fit their own personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media mix. These placements can sold alongside “sorta CTV” inventory like streaming apps on phones and tablets, digital-out-of-home

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.

It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the social media landscape, yet many advertisers are only just beginning to figure out how to collaborate with them effectively. Influencer budgets were often tiny, if they existed at all, and brands struggled to measure the

By Joshua Koran, Chief Executive Officer, Koran Consulting  AI-powered answer engines are revolutionizing how consumers discover and engage with information. AI-generated answers are slowly taking over, replacing traditional search and its long lists of blue website links. This evolution brings undeniable convenience to consumers, but also raises an existential question for online publishing: How can

Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies. The post Back To The Base; A Betsy On Etsy? appeared first on AdExchanger.

If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that let them execute in a similar fashion to the big holding companies. Be it programmatic investment or media mix modeling, be it current analytics to even AI adaptation to their needs, the gap

The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027, according to Goldman Sachs. That may be why private equity firms are elbowing holding companies and other corporations for a piece of the growing pie.  M&A activity is up year over year, potentially positioning 2025

The story was first published by Digiday sibling Work Life. With President Trump’s One Big Beautiful Bill (OBBB) now law, HR departments across the country are scrambling to understand what this sweeping legislation means for their daily operations. The changes ahead are both immediate and far-reaching, touching everything from immigration compliance to workplace culture and