Marketing

The implications of China’s new influencer law for marketing accountability

China’s new influencer regulation came into effect on 25 October and is an most assertive attempt to enforce expertise and empirical knowledge in digital content. The rule requires creators discussing regulated topics like finance, law, medicine, and education to hold recognised qualifications before they can publish online. For marketing leaders, it’s a compliance story, but…

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AI Won’t Replace Marketers, But It Will Redefine What Makes Them Great

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and cheaper. But as the noise grows louder, one truth remains: AI is not a silver bullet; it’s a set of tools that, when built on quality data and guided by human

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Tylenol’s Marketing Team Feels the Pain; When Product Placement Becomes Slop

Tylenol maker Kenvue navigates pushing back against the Trump administration’s claims; viewers of Nobody Wants This are tired of product placement; and US Census data might become less privacy-safe. The post Tylenol’s Marketing Team Feels the Pain; When Product Placement Becomes Slop appeared first on AdExchanger.

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Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

This week’s Media Briefing looks at what publishers attending the Digiday Publishing Summit Europe had to say about the existential threat of site traffic losses and AI search tools encroaching on their businesses. Publishers have lost hope that traffic will ever bounce back Google Discover promotes fake news articles, Boston Globe launches paywall, and more.

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AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh

AI slop, which we used to simply be called spam, now includes impressive but overwhelming content, muddying the definition as both a technical marvel and a source of digital pollution. While advanced tools like Open AI’s text-to-video generator, Meta Vibes or Sora 2 videos, aren’t slop in themselves, like any generative tool they can flood

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Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’

Between the AI arms race, political and economic headwinds, the ad industry finds itself at an inflection point, reshaping how organizations invest in and talk about talent. Most notably, advertisers are grappling with the pullback from diversity, equity and inclusion initiatives — largely given President Trump’s scrutiny of DEI. The 4As, hasn’t been immune from

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Walmart develops AI tools to help suppliers better understand customer data

This story was first published by Digiday sibling Modern Retail. Walmart plans to launch several AI tools for Scintilla, its first-party data platform for suppliers and merchants (previously known as Walmart Luminate before rebranding this year). These announcements come as Walmart Data Ventures — the division of Walmart created about five years ago to capitalize on

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