Marketing

Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds […]

Microsoft may be shutting down its Xandr DSP early next year, but that doesn’t mean Microsoft is getting out of the ad tech game. Quite the opposite, says Paul Longo, the general manager for AI in ads at Microsoft Advertising, on this week’s episode of AdExchanger Talks. In mid-May, when Microsoft first made its announcement

Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in kind. In performance marketing, practices that were once best-in-class can quietly create blind spots. Not because marketers get complacent but because the mechanics underneath strategies invisibly evolve, and the mental models often lag behind. Almost

Took It To the MAX Another legacy brick-and-mortar giant launched a retail media network. Snooze. Except, there is an interesting angle this time. By which I mean yesterday’s news that RE/MAX, a real estate brokerage and listings company, is launching an off-site audience network atop Magnite.  It’s funny because RE/MAX is truly brick and mortar.

Google’s antitrust woes keep mounting. This time it’s with OpenX, an independent supply-side focused outfit that has filed a federal antitrust lawsuit against the online advertising giant, accusing it of orchestrating a decade-long campaign to monopolize the digital advertising industry.  The lawsuit against Google was filed earlier this week in the U.S. District Court for

This article was first published by Digiday sibling Work Life. The creative industries are experiencing their most consequential transformation in decades, and the new Centre for Creative AI — launching this fall via a partnership between University College London, the Royal College of Art and The Brandtech Group — represents a paradigm shift in how

AI might be the main storyline of this quarter’s earnings season but the creator economy is shaping a compelling subplot. Mentions on earnings calls over the last month suggest more CEOs aren’t just acknowledging it — they’re positioning it as a meaningful lever for growth. Below, Digiday rounds up the most telling remarks. Continue reading

This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments. RO-yikes Disney’s AI dilemma, Netflix’s live sports czar, the Amazon-backed AI streaming service and more RO-yikes CTV would seem to be the miracle media channel. It combines the upper-funnel faculties of TV with the performance

Kendall Gall used to have a good read on what creators should charge. Now, it’s a toss up. Half the quotes the talent agent sees are either inflated beyond reason or oddly underpriced.   Creator fees are getting bigger but the real story is the spread.  Where fees once mapped cleanly to scale — macro, micro, niche

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic, and consumers move to agentic AI to find answers to their questions. People’s digital ad revenue increased 5% compared to Q2 2024. It’s a decent turnaround,