Marketing

Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale. But after years of chasing clicks and conversions, cracks in this approach are starting to show. Performance marketing success has become diluted and lost its grounding in business […]

Ever open the Disney+ app and experience cognitive dissonance when shows like “The Handmaid’s Tale” and “It’s Always Sunny in Philadelphia” appear in the recommendations? Well, expect more of that in the future. The post Disney Will Unify Hulu and Disney+ Into A Single App Next Year appeared first on AdExchanger.

Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild told AdExchanger. Zillow also wanted to increase its mix of programmatic ads. But the conventional wisdom

Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business called Volta Media in 2016. Now, Volta is among the first in what will someday surely be a crowded graveyard of former retail media networks.

In recent months, millions of people around the world have seen something new at the top of their Google search results — AI-generated summaries. These brief answers, called AI Overviews, appear automatically in response to many searches, giving users a quick summary pulled from various online sources. While it’s possible to hide these summaries, most…

Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds

Microsoft may be shutting down its Xandr DSP early next year, but that doesn’t mean Microsoft is getting out of the ad tech game. Quite the opposite, says Paul Longo, the general manager for AI in ads at Microsoft Advertising, on this week’s episode of AdExchanger Talks. In mid-May, when Microsoft first made its announcement

Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in kind. In performance marketing, practices that were once best-in-class can quietly create blind spots. Not because marketers get complacent but because the mechanics underneath strategies invisibly evolve, and the mental models often lag behind. Almost