Marketing

Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future. The platform is already alpha testing an end-to-end automated campaign experience for performance advertisers, joining the likes of Meta, Google, TikTok, Pinterest and LinkedIn, which have each launched similar products as a way to target small-to-medium businesses, […]

In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity for brands. The opportunity referred to lies in the audiences marketers gain access to: These audiences are not only engaged and open to receiving communications from brands, but they’re also captive due to the nature

Nobody said it was going to be easy. But WPP’s latest set of results, released earlier today, reveal the full scale of the task facing former Microsoft exec Cindy Rose if she’s to turn the company around. The firm raked in £3.2 billion ($4.27 billion) in revenue in the third quarter, but like-for-like revenue less

Comcast has had a pretty rough go of it lately – but there’s still plenty of room for a turnaround. The post Peacock and Sports Are Still Shining Beacons For Comcast’s Advertising Business appeared first on AdExchanger.

Provus Inc, an AI-powered services estimation, pricing, and quoting solutions provider, has revealed its first-of-a-kind agentic AI platform, Provus AI, designed specifically for services quoting. The platform has been purpose-built to automate, optimise, and accelerate the revenue lifecycle for services-based engagements, providing services organisations with the means to improve win rates, safeguard margins, and increase…

Alphabet felt the painful comeuppance of years of antitrust penalties, publisher enmity and customer blowback as it reported a serious blow to revenue … Lol. Can you imagine? Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.