Marketing

Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and Axel Springer is looking to buy. The post Programmatic’s Transparency Problem; ChatGPT Backs Into An SDK appeared first on AdExchanger.

In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm. The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and start selling this month, according to an email

Omnicom’s acquisition of Interpublic Group is only a few weeks old, but its combined offer to the market will soon be put to the test.  Digiday has learned that the group’s top cadre in recent days has begun meeting with pitch consultants across the industry as they preview the group’s approach to next year’s slate

The story was first published by Digiday sibling ModernRetail When LaToya Stirrup’s brand Kazmaleje first landed on Target’s shelves in 2022, it felt like a dream come true. The Miami-based founder had spent years building her hair-tool brand — which she launched in 2019 — and securing placement at a national big-box retailer gave her

This story was first published by Digiday sibling ModernRetail Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations. Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked

If publishers had one Christmas wish, it’d be for the chaos to end.  That means an end to the unscrupulous AI scraping that’s made even the notorious Wild West of ad tech in the mid to late 2010s look like small fry.   Naturally, the toothpaste is out of the tube when it comes to AI

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites.  It’s a topic we covered often this year. ChatGPT referral traffic nearly doubled, but is still a very small percentage of publishers’ overall traffic. Google’s AI Overviews, its AI-generated summaries on the search

The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers. The post The GAM Changes On Publishers’ Wish