Marketing

Mark Zuckerberg’s latest big swing — Meta’s SuperIntelligence Lab — is trying to redefine what AI means on his terms. That redefinition, like most things at Meta, will inevitably run through the company’s ads business. Especially since Zuckerberg has publicly marked 2026 as the year Meta automates the entire ad workflow. That means the same tools […]

Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions, can no longer be considered a trend or buzzword. With more than 66% of all open exchange advertising, representing $100 billion in annual spend, being transacted through

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations. The post WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself appeared first on AdExchanger.

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit. The post Ad Tech Goes To Court, OpenX v. Google Edition appeared first on AdExchanger.

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually… biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within our

Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30.  However, it was Magnite CEO Michael Barrett’s unexpected remarks about what may happen in 2026, given developments of the ongoing Google antitrust trial, the one