Marketing

Reach, a UK-based news publisher with 120 titles that include Mirror, Express and Daily Record, is looking to news aggregation platforms to diversify traffic sources amid the threat of a zero-click future. “We’re making new friends. You can’t rely on Google anymore… Ultimately, blue link search? I don’t feel that great about its future,” Donna […]

Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand. More than one-fourth (28%) of U.S. consumers (and 37% of millennial consumers) said they had begun

The story was first published by Digiday sibling Modern Retail Target’s widespread corporate layoffs this week trimmed down teams throughout the company, leaving some who remain picking up responsibilities from those affected. The layoffs included employees spanning across engineering, product design, analytics, guest experience, creative, strategy, merchandising, HR, operations and legal, according to a Modern

The AI search era is rewiring the goal from ranking to visibility, and publishers are slowly but steadily tuning their playbooks. Think of it as zero-click mechanics. That means optimizing for citations, tracking and interpreting assistant referrals, and clean feeds – structured data to make it easy for LLMs to read, not just blue links. 

There’s a certain irony when an agency holding company is winning clients but its global CEO puts the majority of its agency holdings into play for possible sale. In fact, to some it may be downright puzzling. Such is the case with Dentsu, the Japanese-owned holdco that’s always been a bit of an enigma relative

With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project. The post The Power of Prebid appeared first on AdExchanger.

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which 50% of the creative pixels are in view on the page for one continuous second. Enticing, no? Jokes aside, this dynamic is