Marketing

4 ways to optimise your website for AI search AI-powered search engines are reinventing the ways users find information online, meaning content creators and website owners need to update SEO strategies to achieve a higher website rankings. The ability to do so, however, is not a walk in the park and requires skill and time.… […]

Italian regulators have fined Shein €1 million (£870,000) for making unclear and misleading environmental claims about its clothing. This marks the second time in two months that European authorities have taken action against the Chinese fast-fashion company. Italy’s competition agency, AGCM, said messages about sustainability and social responsibility on Shein’s website were sometimes vague and…

Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience. The post Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads appeared first on AdExchanger.

The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday. The company made a total of $694 million in Q2, up from $585 million a year ago. Its net profit in the quarter rose from $85 million to $90 million in the same time. However, investors were unmoved by

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Metric Meditations appeared first on AdExchanger.

Your SaaS Is Grass The great AI pivot happening across business sectors right now – particularly in data-driven marketing – has led to a sudden, strange gap in the payment models of many SaaS and ad tech companies. The Information has some insider details on software companies, such as Replit and Anysphere, that cranked up

This article was first published by Digiday sibling Modern Retail. Brands are relying more heavily on chatbots powered by artificial intelligence to handle customer service queries as they seek to mitigate tariff costs. Some brands, particularly small businesses, are laying off customer service agents or scaling back outsourced call center contracts in favor of AI

The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime example of their unpredictability.  The industry’s largest independent demand-side platform posted Q2 revenues of $694 million, up 19% year-on-year, beating analysts’ earlier expectations, with The Trade Desk also naming a new chief financial

When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many, it wasn’t just out of touch; it was patronizing, another reminder of how far the platform’s incentives have drifted from theirs.   The message came via a blog post from Liz Reid, Google’s head

Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line — until clients begin expecting those savings to be passed along to them, that is. Digiday spoke with seven indie agency execs in the U.S. and