Marketing

Creative agencies are trying to adapt to AI’s sudden invasion of their turf; it’s a sunny day for TikTok travel influencers; and publishers have more than just Google’s AI overviews to worry about. The post Adapt To The New Robot Overlords; The Agents And Agencies appeared first on AdExchanger.

Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data crunching and even planning and buying.  Holding companies and independents alike are collectively investing billions in architecture, tools and processes that leverage AI in ways that go far beyond simple machine learning. This

As brands more closely monitor the performance of their influencer marketing spend, live shopping companies are seeing a significant uptick in business. Live shopping — creators livestreaming to an audience to sell physical goods — has been popular among consumers in Asian markets for years, but remains a relatively niche purchasing behavior in the West. In 2025,

The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage industry that straddles both worlds. Agency holding groups are paying close attention. Japanese agency group Dentsu struck a deal with MOGL, a company providing matchmaking services between NIL

Elon Musk’s vision to automate as much of the ad process as possible using Grok has been met with a lukewarm response from advertisers. Part of the hesitation is that it requires handing over complete control to an AI tool — something advertisers already do reluctantly with Google and Meta. Doing so on a platform

This story was first published by Digiday sibling site, Modern Retail. Even some of the most ubiquitous ingredients in top American restaurants aren’t immune to tariff woes.  Four years after launching, Carbone Fine Food — a CPG company associated with the famous New York City restaurant — is grappling with an increasingly complicated supply chain.

Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on CTV than ever before, eclipsing broadcast and cable viewership combined. This surge presents a valuable opportunity for advertisers to connect with highly engaged audiences. However, this evolving landscape also brings significant challenges.

In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, asking for an explanation behind the sudden decline. “I don’t need to belabor the significance of this for us,” Cadogan wrote. “How can