Marketing

Some publishers are striking licensing deals with large-language model developers. Others are suing them. Some publishers are doing both. The Economist is doing none of the above. And that’s intentional, says Nada Arnot, EVP of marketing at the 182-year-old publisher, speaking on this week’s episode of AdExchanger Talks. At best, publishers that partner with LLMs […]

You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks. The post Targeting The Influential; Who’s Doing The Shopping, Really? appeared first on AdExchanger.

It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic). The search landscape has changed exponentially this year, as more people turn to AI tools and platforms like ChatGPT to get information. And though referral traffic

Snap, like the rest of the platforms, has spent the last year nudging marketers further toward automated advertising. Next year, it plans to keep pushing, with creative now squarely in its sights. It’s the next big focus for the mobile messaging app, which has already automated much of the plumbing behind media buying, including bidding

Subscribe: Apple Podcasts • Spotify The technical foundation of programmatic advertising is being updated to accommodate AI agents. But do ad buyers really want AI agents involved in their programmatic ad buying? Yes and no. That may seem like a mixed answer, but it was clearly made by agency executives throughout last week’s Digiday Programmatic

PMG has taken a swing at one of the knottiest pasts of modern media buying: CTV. The independent agency has built its own buying platform, pulling a crucial layer of programmatic machinery in-house as marketers grow louder about the opacity and nebulous plumbing that define CTV. The platform, called Alli Buyer Cloud, sits inside PMG’s

Demand for live sports TV ad opportunities is riding high among marketers and media buyers. In response, media companies are continuing their industry-wide effort to lower barriers to entry for smaller brands. The latest effort comes from DSP and SSP provider Nexxen, which has put together a sports-dedicated suite of programmatic “packages” around major sporting

In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly) complete without the slightest hint of AI, there’s a growing curiosity to probe what goes on inside those black boxes among advertisers. And away from the headline-grabbing platforms such as Google’s Performance Max,