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A clear theme at last week’s Digiday Publishing Summit Europe was skepticism about agents. Executives see the upside but fully autonomous systems still feel distant. For now, many say they’re relying on more human judgement in their organizations, not less. It was a useful check on where things actually stand. The industry may be calling […]

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It’s been a turbulent year for AppLovin. The Securities and Exchange Commission launched an investigation last month into its data collection practices, which include allegedly using device fingerprinting to target ads. Short-sellers accused the company of violating app store policies by extracting proprietary IDs from platforms without user consent. Meanwhile, multiple state attorneys general have

Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that leadership did not want to talk about the company currently trying to sell parts of itself to potential bidders. The post WBD Insists Its Streaming and Studio Businesses Are Worth Acquiring appeared first on AdExchanger.

Early next year, Snapchatters will be able to pose questions to Perplexity AI directly in the Chat interface. 

On Thursday, AdGood, a nonprofit that helps other nonprofits buy premium streaming inventory at a discount, announced a partnership with Samsung Ads, which is donating ad space from its Samsung TV Plus service to AdGood’s media marketplace. The post AdGood And Samsung Ads Want To Make CTV More Affordable For Nonprofits appeared first on AdExchanger.