Marketing

The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage industry that straddles both worlds. Agency holding groups are paying close attention. Japanese agency group Dentsu struck a deal with MOGL, a company providing matchmaking services between NIL […]

Elon Musk’s vision to automate as much of the ad process as possible using Grok has been met with a lukewarm response from advertisers. Part of the hesitation is that it requires handing over complete control to an AI tool — something advertisers already do reluctantly with Google and Meta. Doing so on a platform

This story was first published by Digiday sibling site, Modern Retail. Even some of the most ubiquitous ingredients in top American restaurants aren’t immune to tariff woes.  Four years after launching, Carbone Fine Food — a CPG company associated with the famous New York City restaurant — is grappling with an increasingly complicated supply chain.

Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on CTV than ever before, eclipsing broadcast and cable viewership combined. This surge presents a valuable opportunity for advertisers to connect with highly engaged audiences. However, this evolving landscape also brings significant challenges.

In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, asking for an explanation behind the sudden decline. “I don’t need to belabor the significance of this for us,” Cadogan wrote. “How can

4 ways to optimise your website for AI search AI-powered search engines are reinventing the ways users find information online, meaning content creators and website owners need to update SEO strategies to achieve a higher website rankings. The ability to do so, however, is not a walk in the park and requires skill and time.…

Italian regulators have fined Shein €1 million (£870,000) for making unclear and misleading environmental claims about its clothing. This marks the second time in two months that European authorities have taken action against the Chinese fast-fashion company. Italy’s competition agency, AGCM, said messages about sustainability and social responsibility on Shein’s website were sometimes vague and…

Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience. The post Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads appeared first on AdExchanger.