Related Insights Advertising around Politics As Trump returns to the White House, media buyers clamp down on brand safety Read More Hearst is adopting a new approach to improve ad yield across its news outlets, properties that have historically been difficult to monetize, especially during politically polarized periods. The publisher of titles such as the […]
Hearst rethinks brand safety to unlock news ad yield Read More »
The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.
Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO Read More »
For years, People Inc., formerly known as Dotdash Meredith, has been preparing for Google search referral traffic to dwindle down to zero. Well, it looks like we’re about halfway there. The company lost 50% of its Google search traffic over the last two years, as Google has embraced zero-click generative AI search, People Inc. CEO
People Inc. Says Who Needs Google? Read More »
The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing.
American Eagle offers creators rewards to keep content flowing Read More »
Bloomberg wants its video content to be easier to find and harder to leave. Instead of betting on vertical video feeds to keep audiences engaged, it has launched a centralized video hub today across its website and app as a home for all its video content – including live TV, daily shows, short-form clips, documentaries,
Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf Read More »
CMO Jonathan Mildenhall explains how the companies are working to build back trust in American neighborhoods at the big game and beyond.
Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl Read More »
CloudX – a startup co-founded by the guys who co-founded MoPub and MAX – is using LLMs agents, “intelligent monetization” and a trusted execution environment to make the mobile ad stack behave more like programmable infrastructure than another AI-powered SSP. That’s a lot of zeitgeisty buzzwords all at once. So, here’s the jargon-free condensed version: CloudX CEO
CloudX Hits GA With Plans To Rewire The Mobile Ad Stack Using AI Agents Read More »
For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever…
Why traffic numbers look different in the age of AI search Read More »
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up
When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line Read More »
With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so. The post The True Meaning of Holistic Media, With Carat’s Carrie Drinkwater appeared first on AdExchanger.
The True Meaning of Holistic Media, With Carat’s Carrie Drinkwater Read More »
