Marketing

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations. The post WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself appeared first on AdExchanger.

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit. The post Ad Tech Goes To Court, OpenX v. Google Edition appeared first on AdExchanger.

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually… biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within our

Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30.  However, it was Magnite CEO Michael Barrett’s unexpected remarks about what may happen in 2026, given developments of the ongoing Google antitrust trial, the one

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage innovation.

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink.) Pick your animal-related idiom of choice, because no matter what, the point is the same: sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits – but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told