When Tubi made its debut in the U.K. nearly two months ago, everyone expected it to make a splash with advertisers. Given its impressive track record of outpacing some hefty competitors in the past 18 months, the bar was set high. However, the reality has been more of a gentle ripple than a tidal wave. […]
What do advertisers want from Tubi in the U.K.? Read More »
The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.
How Barbie is giving fresh energy to its tagline and catching WNBA fever Read More »
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. It also doesn’t want Index Exchange CEO Andrew Casale, OpenX CEO John Gentry, Vox CRO Ryan Pauley or The Trade Desk’s CRO Jed Dederick on the stand. And the
Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial Read More »
The campaign, which has helped drive sales and awareness, now includes profiles of Heinz employees along with fresh tales of rabid consumer fandom.
Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance Read More »
While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.
The CMO role has evolved: Here’s what the numbers say Read More »
CallRail, the AI-powered lead intelligence platform, has partnered with ServiceTitan, a software platform built to power the trades. The integration will allow mutual customers – including those in HVAC, plumbing, pest control and electrical – to access valuable information about their prospects and customers. The integration will ensure that the complete customer journey, from lead…
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry. The post This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency appeared first on AdExchanger.
This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency Read More »
Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail media market might eventually shut out all but the biggest brands. The post CTV Ads Take Over Pause Screens; How Retail Data Fees Price Out Smaller Brands appeared first on AdExchanger.
CTV Ads Take Over Pause Screens; How Retail Data Fees Price Out Smaller Brands Read More »
New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.
Fireball fuels football rivalries with first-ever paid TikTok campaign Read More »
The brand will reimburse five consumers’ moving fees to relocate to the Mountain time zone who explain on TikTok how they plan to enjoy the outdoors.
Mountain Dew claims its own time zone with geofenced offer, TikTok push Read More »
