Kinder Gardeners The Trade Desk’s disgruntled competitors and SSP antagonists sometimes complain that TTD is turning into a walled garden. And, to be fair, a handful of its platform products do claim performance benefits at the cost of transparency. The Trade Desk’s Data Alliance, for instance, white labels and sources data without buyers necessarily knowing […]
The Non-Walled Non-Garden; Clip And Dip Read More »
This story was originally published on sister site, Modern Retail. Jimmy Zollo, the co-founder of Joe & Bella, thought India could be a viable alternative for the online retailer’s China-made socks. The company explored moving production there, drawn by lower costs and a perception that the country was politically “safe” from steep taxes enacted by
Tariff whiplash throws a wrench in brands’ supply chain diversification plans Read More »
This article was first published by Digiday sibling Work Life. As AI goes global in the workplace, many of us grapple with questions that go far beyond productivity metrics — questions like: How do we maintain authenticity while leveraging the assistance of machines? What happens when the line between human and AI-generated work becomes impossible
Confessions: Inside a marketing executive’s ‘intimate, complicated’ relationship with AI Read More »
WPP Media might be light on new business wins, but it’s heavy on data. That was the message from global chief Brian Lesser on the holding company’s latest earnings call (August 7). In a market where buying power has lost some of its heft in the eyes of CMOs, Lesser highlighted its data as the
In AI and data, WPP Media revives a playbook it thinks it can finally win Read More »
Amazon is looking to an unexpected partner in its push for more ad dollars: publishers. Once focused on its own sites and Prime Video, the company is now using shopper data, clean rooms and publisher partnerships to open up streaming and open-web inventory. This is a member-exclusive article from Digiday. Continue reading it on digiday.com
Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook Read More »
The shifting tectonic plates of the internet have focused attention on the leading publicly listed ad tech companies, with the fortunes of such entities considered a bellwether of the wider sector. Upon initial viewing, everything was positive for the companies in this cohort over the 90 days to June 30 — after all, this was the
The Rundown: Ad tech’s Q2 report card Read More »
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Building video strategies beyond CTV Read More »
The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.
TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series Read More »
When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and Wall Street investors, nonplussed by the DSP’s performance, seemingly downgraded the entire programmatic sector. DoubleVerify, Zeta and Magnite, for instance, each had a modest stock bump after reporting positive earnings earlier in
Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon Read More »
Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.
Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film Read More »
