Marketing

New spots star Megan Thee Stallion as Pro-Tina, a peppy instructor in the Richard Simmons mold who sips Dunkin’s new Protein Refreshers. 

From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ad tech monopoly, not to mention getting hit with a raft of civil antitrust suits brought by ad tech But zoom in a bit and it becomes clear that the past year

A brief jump in Zeta Global’s share price following its OpenAI partnership says less about market excitement and more about where AI-driven marketing technology is heading. Investors responded to the signal that Zeta is pushing its platform beyond reporting and orchestration tools toward something closer to an operating layer for marketing decisions. At the centre…

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By using technology, companies can achieve higher efficiency and engagement with their target audiences. In today’s dynamic marketplace, B2B marketing strategies are evolving continuously to meet new demands. The…

Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out. The post Your ‘First Of Its Kind’ AI Platform Probably Isn’t The First – And You Don’t Have To Pretend It Is appeared first on AdExchanger.

Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency. The post Shoulda Called It ‘Omni-scient’; Google’s Core Tremors appeared first on AdExchanger.