Marketing

While most AI companies have headquarters in Silicon Valley, U.S. federal lawmakers have not yet broached regulating the sector. President Donald Trump has even gone so far as to encourage the tech’s development and removal of federal regulations that could hinder AI development and deployment in The White House’s AI framework. And while there are […]

Drew Mader, director, account management, Adstra After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best future business approach to consolidation. Some marketers are choosing to consolidate their identity stacks — taking steps to reduce the number of data partners, pare back overlapping

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Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ability to adopt new products and innovate. At the same time, their role is expanding beyond technical implementation. They are becoming a critical link between marketing, operations, product development, creative and

Brand safety isn’t always cut and dried. An alcohol brand, for instance, might look for content that other brands would instinctively steer clear of. But some media doesn’t leave room for nuance. On Thursday, Protected by Mediaocean, Mediaocean’s ad verification division, announced a partnership with the Internet Watch Foundation (IWF), a nonprofit that identifies and

As the AI revolution continues apace, one thing is clear.  Thoughtful human-made content will remain the most important source of information for consumers online. And our appreciation for human expression will only grow as we experience more diluted and derivative outputs created by AI models. The allure of generative AI also presents interesting considerations for

Kinder Gardeners The Trade Desk’s disgruntled competitors and SSP antagonists sometimes complain that TTD is turning into a walled garden. And, to be fair, a handful of its platform products do claim performance benefits at the cost of transparency. The Trade Desk’s Data Alliance, for instance, white labels and sources data without buyers necessarily knowing