Marketing

This story was first published by Digiday sibling Modern Retail With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and retailers want in on the hype. While the World Cup is more than seven months away, tickets are already on sale, […]

As marketing agencies and brands embrace AI’s agentic era, demand for AI agent developers is rising.  Following the emergence of the chief AI officer, both indie marketing agencies and holding companies are competing to hire staff with the skills and the attitude to put theory into practice.  “We need to bring people in who are

Despite the AI boom, influencer brand deals are largely being written without clauses related to AI, intellectual property and copyright, which could leave creators and brands exposed, IP lawyers say. At least five creators (ranging in follower size and content type) Digiday spoke with confirmed no such clauses have been added to their brand deals

This story was first published by Digiday sibling WorkLife. A lot of tech companies talk about impact in terms of scale or profit. Ride-hailing platform inDrive is talking about justice. The world’s second most downloaded mobility app recently launched “Positions of Purpose,” a global hiring campaign to recruit senior leaders in the areas of child protection, education

Advertising’s AI revolution had the sell side in an existential crisis at AdMonsters’ Sell Side Summit in Austin, Texas, this week. Publishers commiserated about traffic declines of 30% or higher since AI search tools like ChatGPT and Google’s AI Overviews hit the market. To put the traffic problem in perspective, sports-focused publisher On3 impressed attendees

In digital advertising, every new tool promises to be an “easy button.” Too bad there isn’t one for IP address matching. While APIs help make campaign setup and measurement simpler than ever, the messy reality of IP address matching exposes how shaky the foundations of digital targeting still are. On this week’s episode of The

The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. Net profit increased 16% YOY to $116 million. It’s the second straight quarter TTD met its earnings estimate since its calamitous miss in Q4 2024, which was reported in February. But the main narrative for TTD

Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly static. But what if you could have real-time insights, predictive forecasting and AI-powered optimisation at your fingertips? Welcome to the next generation of MMM. The Challenge Modern…