Super Bowl Hot Take: Liquid Death Has Lost Its Bite
Liquid Death’s shock value once felt fresh but is now formulaic
Super Bowl Hot Take: Liquid Death Has Lost Its Bite Read More »
Marketing
Super Bowl Hot Take: OpenAI Wants You to Build But It’s Unclear What
The ad projects ambition and credibility, but its abstract storytelling may leave the average joe unsure what OpenAI is actually selling.
Super Bowl Hot Take: OpenAI Wants You to Build But It’s Unclear What Read More »
Creatives React: T-Mobile’s Surprise Backstreet Boys Concert Feels Tired
The wireless carrier leans on celebrity sparkle—without bringing much else to the table, ad industry insiders said.
Creatives React: T-Mobile’s Surprise Backstreet Boys Concert Feels Tired Read More »
Inside OpenAI’s Super Bowl Return, Where Codex Takes Center Stage
The 60 second spot will air at the end of the first quarter.
Inside OpenAI’s Super Bowl Return, Where Codex Takes Center Stage Read More »
Super Bowl Hot Take: Wix’s AI-Website Building Pitch Is a Season Late
The cloud-based website builder Super Bowl ad spot centers on its AI-powered website-building tools.
Super Bowl Hot Take: Wix’s AI-Website Building Pitch Is a Season Late Read More »
The Mandalorian and Grogu Parody Super Bowl Ads at Big Game
Mando and Grogu got jokes in the Big Game.
The Mandalorian and Grogu Parody Super Bowl Ads at Big Game Read More »
Super Bowl Hot Take: Michelob Ultra’s Olympics Crossover Ad Doesn’t Stick the Landing
Kurt Russell and Lewis Pullman go for the gold but don’t quite stick the landing.
Super Bowl Hot Take: Michelob Ultra’s Olympics Crossover Ad Doesn’t Stick the Landing Read More »
Creatives React: Instacart’s Message Gets Muddled in its Star-Studded Spectacle
Six ad industry veterans weigh in on the grocery delivery app’s spot.
Creatives React: Instacart’s Message Gets Muddled in its Star-Studded Spectacle Read More »
Poppi Tries to Catch a Gen Z Vibe With Super Bowl Ad Starring Charli XCX and Rachel Sennott
The classroom is a club for the healthier soda brand.
Creatives React: Michelob Ultra’s Olympics Ad Goes for Gold During the Super Bowl
Kurt Russell and Lewis Pullman try to tell a big story.
Creatives React: Michelob Ultra’s Olympics Ad Goes for Gold During the Super Bowl Read More »