The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value.
Wendy’s doubles down on marketing effectiveness as part of turnaround Read More »
Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.
Inside Amazon DSP’s growing bid to marketers — and threat to competitors Read More »
Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline
EssilorLuxottica Leans Into AI To Avoid Ad Waste Read More »
On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic areas. The post Amazon Ads Intros Location-Based Interactive Unit For Prime Video appeared first on AdExchanger.
Amazon Ads Intros Location-Based Interactive Unit For Prime Video Read More »
“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.
Home Depot’s heartfelt holiday ads showcase Christmas tree farmers Read More »
As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more grounded: a push for smarter, actionable, owned data. Scale still matters. But it isn’t sufficient on its own anymore, nor do we achieve in
The End Of Endless Scale: How AI Is Forcing A Rethink Of What ‘Data-Driven’ Really Means Read More »
This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]
Getting Human-driven, AI-assisted Marketing Right Read More »
Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms. The post Hold On, Holdcos; Rags To Riches appeared first on AdExchanger.
Hold On, Holdcos; Rags To Riches Read More »
Besides announcing solid third-quarter earnings last week (revenue is up, costs are down, new business has been steady), Stagwell and its chairman and CEO Mark Penn spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different. It’s a familiar move for a holdco to build out
When a Google AI Overview is triggered, the Daily Mail is seeing almost no clickthroughs from that search keyword. The average clickthrough rate is 80-90% lower when an AI Overview is triggered (when Daily Mail ranks on the first Google search page), compared to when no AI Overview is present, according to Daily Mail director
Daily Mail says Google AI Overviews have killed click-throughs Read More »
