Alex Visoky, director of client services, Tatari Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue. That shift reflects how quickly the marketplace is maturing and how aggressively advertisers are reallocating budgets to streaming environments. But as money moves, so do […]
Why programmatic buying alone isn’t enough to win on CTV Read More »
New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership ads.
Meta streamlines brands’ creator partnerships with AI-powered updates Read More »
As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with over-the-top humor.
Dollar Shave Club’s first AI-generated ad makes tech the punchline Read More »
To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.
Home Depot builds bridge to influencers with creator portal Read More »
The bourbon brand will have a significant presence around the women’s basketball league both on-premise and digitally.
Maker’s Mark nets first sports league sponsorship with Unrivaled Read More »
Guest author: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help marketers and PR professionals understand exactly how top-performing content captures attention. As…
FYP to ROI: The TikTok playbook for brands Read More »
This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands. AquaSonic, founded in 2017, picked up early traction by offering a far more affordable electric toothbrush and accessory kit than was available at the
Why The Amazon Native AquaSonic Landed A Walmart Deal – And Never Was A Social Brand Read More »
Bundle Of Joy The cable TV bundle is making a minor comeback – with an assist from YouTube TV. Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a single YouTube TV package, The Wall Street Journal reports. For example, YouTube TV’s new skinny sports bundle provides
YouTube TV’s Skinny Bundle; From Substack To Adstack Read More »
We’ve all heard the expression, you get what you pay for — the inference being that something free might not be worth much at all. That notion can sometimes be challenged, as in the other expression, the best things in life are free. Falling somewhere in between these two philosophical bookends, at least for media
AdsCopilot offers agencies an AI overlay at no cost Read More »
It’s getting more difficult for brands to stand out online thanks to an algorithmic-induced fragmented digital landscape. Plus, the rise of so-called AI slop hasn’t helped. But brands like Zoom and Duolingo are retooling their marketing strategies to prioritize things like influencers and IRL events as a potential antidote. Already, the internet is saturated with
Brands look to experiential marketing as antidote to AI slop, digital fatigue Read More »
