StudyPro – the tool you’ll want to keep using StudyPro isn’t pretending to be a lifestyle assistant, but was built from the ground up for academic essays and research papers. StudyPro has context-aware generation, so doesn’t insert random facts into a paragraph. It follows instructions closely, picks up on tone, and content stays structured. Users… […]
Top 6 AI writing tools to help you write smarter, not harder Read More »
The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.
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Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to Black Friday, Cyber Monday and the entire holiday shopping season, success comes down to securing attention before the rush begins. That’s because consumers aren’t waiting for sale day; they’re researching weeks in advance. And mobile apps have become
Beyond The Install: How Smart Brands Are Turning App Users Into Year-Round Shoppers Read More »
Hide And Go Seek California’s Consumer Privacy Act (CCPA) grants people in the state greater autonomy over how their data is used and monetized. State residents can opt out of their data being used for advertising. In theory, anyway. At least 35 of the nearly 500 data brokers registered in California hid their own deletion
An Offer You Can’t Opt Out Of; Why Produce When You Can Partner Read More »
Referral traffic is drying up — but what’s more striking is how the industry is responding. Search engines, once reliable pipelines for traffic, now behave more like competitors than conduits stripping content for snippets that keep users firmly within their own platforms. In theory that should make generative search optimization (GSO) a top priority for publishers.
Despite the hype, publishers aren’t prioritizing GEO Read More »
Related Insights Member Exclusive Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry Subscribe To Read Read More When The Trade Desk’s CEO Jeff Green waved off Amazon as a threat, he wasn’t entirely wrong. But he wasn’t entirely right, either. On last week’s earnings call, he told analysts the retail
The Trade Desk holds its own against Amazon’s growing, but still distant threat Read More »
Whether you’re a large holding company agency or an industrious independent, if you’re not digging deep into the wells of possibility with generative AI, you’re likely to be out of business before too long. The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues to
Related Insights Member Exclusive Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns Subscribe To Read Read More Google’s AI-powered advertising tool Performance Max (PMax) is the marketer’s paradox: everyone complains about it, but few actually walk away. Some do, though — pulling their ad dollars entirely.
This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses. The rise of the CEO-creator NFL+ESPN, Disney-Hulu, “Paramount, a Skydance Corporation” and more The rise of the CEO-creator Over the past decade, Jonathan Katz-Moses has built up
Future of TV Briefing: The investment landscape for creator-owned businesses Read More »
This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on measurement and analytics solutions that unveil deeper performance tracking. In the new Best Video Advertising Platform category,
