Marketing

What type of leadership and attitude do we need to innovate in digital advertising and ad tech?  We work in a highly polarized industry where our methods of tackling fraud and providing transparency are shaped by conflicting and self-interested business models. And the industry leaders who loudly and publicly advocate for their interests seem to […]

Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all the major holdcos.  But Ad Age also reports that Publicis execs were “exploring” the idea

In some ways, the total of wins, losses and successful retentions of accounts by the major agency holding companies in 2025 went about as one would expect. Publicis came out on top and WPP came out on the bottom. But the provisional tally for 2025 held a few surprises as well. In almost unprecedented fashion,

Any advertisers who want in on this year’s Super Bowl better be ready to cough up $8 million — and that’s just for the 30-second unit on NBCU itself. As one of the last bastions of monocultural moments in the U.S., demand for the Big Game has skyrocketed and inventory sold out last September.  “It’s

This story was first published by Digiday sibling Modern Retail. New artificial intelligence tools are poised to reshape the retail industry, but brands and retailers are still trying to identify the right playbook for incorporating this emerging technology into their business. Surveys conducted in the months leading up to Black Friday showed that anywhere from 33% to 83% of

After Yahoo was sold by Verizon Wireless to Apollo Global, many deemed it a trade-down, with exits to private equity often interpreted as a last shot at relevance. Since that 2021 deal, it has undergone a reputational turnaround among parts of the advertising industry, even if the aggressive advance of another challenger has blunted its

For much of the past year, publishers have been playing defense against AI scraping and copyright uncertainty. But heading into 2026, some see reasons to believe the ground is finally starting to move a little more in their favor. The Financial Times was the first U.K.-based publisher to strike a licensing deal with OpenAI in

Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But when it comes to interactivity, “Simplicity is key,” said Maggie Zhang, head of global video measurement GTM at Amazon Ads, during a chat with AdExchanger at CES 2026. Viewers overwhelmingly prefer straightforward