Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.
Streaming continues ad revenue gain on linear TV, study says Read More »
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results. The company went to market last year, after co-founders
MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz Read More »
Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a brand awareness bump.
Crocs appoints 2 new CMOs to level up creative strategy: WWD Read More »
The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains.
How Applebee’s sharper marketing turned around sales ahead of NFL season Read More »
A new spin on an old trick is making online scammers richer, with a combination of AI Overviews on Google search pages and a lack of contact information on companies’ websites. As reported in Yahoo! News, AI Overviews can prove to be a rich source of income for online con-artists, with bad actors posing as…
Cruising for a bruising: AI Overviews new source of scams Read More »
CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis.
Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze Read More »
It’s been a decade since Spotify introduced podcasts to its app. Now, Spotify hosts millions of podcasts and, according to Edison Research, 26% of US podcast listeners use Spotify as their preferred service. And last month, Spotify began making podcast inventory available programmatically through its ad exchange and its self-serve Ads Manager. Advertisers had been
At Spotify, Podcasts Remain A Priority After An Anemic Q2 For Its Ads Business Read More »
In ad tech, group thinking is the silent killer. It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that worked a decade ago: connect pipes, aggregate inventory, plug data, take a cut. Even The Trade Desk (TTD), arguably the
The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules Read More »
Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again. The post Less Perplexing Offers; Product Displacement Deals appeared first on AdExchanger.
Less Perplexing Offers; Product Displacement Deals Read More »
As users adopt AI search tools like Google’s AI Overviews or ChatGPT in lieu of traditional search engines, clients are worried about what exactly generative AI search tools are saying about their brands and whether that can be measured and ultimately, influenced. French holding company Havas is the latest to start offering some answers to
