Marketing

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ability to adopt new products and innovate. At the same time, their role is expanding beyond technical implementation. They are becoming a critical link between marketing, operations, product development, creative and […]

Brand safety isn’t always cut and dried. An alcohol brand, for instance, might look for content that other brands would instinctively steer clear of. But some media doesn’t leave room for nuance. On Thursday, Protected by Mediaocean, Mediaocean’s ad verification division, announced a partnership with the Internet Watch Foundation (IWF), a nonprofit that identifies and

As the AI revolution continues apace, one thing is clear.  Thoughtful human-made content will remain the most important source of information for consumers online. And our appreciation for human expression will only grow as we experience more diluted and derivative outputs created by AI models. The allure of generative AI also presents interesting considerations for

Kinder Gardeners The Trade Desk’s disgruntled competitors and SSP antagonists sometimes complain that TTD is turning into a walled garden. And, to be fair, a handful of its platform products do claim performance benefits at the cost of transparency. The Trade Desk’s Data Alliance, for instance, white labels and sources data without buyers necessarily knowing

This story was originally published on sister site, Modern Retail. Jimmy Zollo, the co-founder of Joe & Bella, thought India could be a viable alternative for the online retailer’s China-made socks. The company explored moving production there, drawn by lower costs and a perception that the country was politically “safe” from steep taxes enacted by

This article was first published by Digiday sibling Work Life. As AI goes global in the workplace, many of us grapple with questions that go far beyond productivity metrics — questions like: How do we maintain authenticity while leveraging the assistance of machines? What happens when the line between human and AI-generated work becomes impossible

Amazon is looking to an unexpected partner in its push for more ad dollars: publishers. Once focused on its own sites and Prime Video, the company is now using shopper data, clean rooms and publisher partnerships to open up streaming and open-web inventory. This is a member-exclusive article from Digiday. Continue reading it on digiday.com

The shifting tectonic plates of the internet have focused attention on the leading publicly listed ad tech companies, with the fortunes of such entities considered a bellwether of the wider sector. Upon initial viewing, everything was positive for the companies in this cohort over the 90 days to June 30 — after all, this was the