Marketing

Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners. The post NBCU Wants To Standardize The Pain Of Creative Ad Delivery appeared first on AdExchanger.

Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness of their media partners, DSPs and platforms to communicate authentically.  A recent breach of this trust has jeopardized two valuable

The post Comic: Prog IO Cinematic Universe appeared first on AdExchanger.

The FTC’s got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank.” The post Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV appeared first on AdExchanger.

Discord is looking to beef up its advertising offerings — and it’s assembling a team of gaming industry experts to accomplish the task.  Discord, the popular instant messaging and social platform with roots in the gaming space, has benefited significantly from the explosion of gaming in recent years. As of earlier this year, the platform reportedly

Ad tech execs love nothing more than a good, old-fashioned debate — whether it’s about auction dynamics or yield management, no topic is too hot to handle. That’s what makes the chatter around “founder mode” at DMEXCO so surprising:  it seems ad tech has finally reached a rare consensus. Who knew? What they’re saying is

Though huge media rights deals — such as those struck to bring the NBA to Amazon Prime Video — steal the spotlight, sports leagues and clubs have been investing more recently in their own streaming efforts. The NFL overhauled its app ahead of the season’s kickoff last week, placing its ad-free RedZone streaming service at

Lawyers for the Department of Justice are preparing to close their case in the ongoing Google trial, which could potentially result in a breakup of its $307 billion per year online ad empire. Meanwhile, Google’s defense team attempts to seize the narrative next week. However, before the trial enters its final furlong, it’s worth appraising

For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react. The post The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer appeared first on AdExchanger.