The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob. The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing panic, it’s made one thing clear: AI-generated […]
Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.
Top takeaways from Advertising Week 2025 marketers need to know Read More »
Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.
Airbnb continues focus on travel experiences with new social features Read More »
The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.
True Religion targets women, college sports fans in holiday campaign Read More »
Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first creative campaign.
Sober celebrities pour into nonalcoholic beer Read More »
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically. The post Comcast Intros Biddable And Programmatic For Linear TV appeared first on AdExchanger.
Comcast Intros Biddable And Programmatic For Linear TV Read More »
Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s. The post CDP Hightouch Has A Shortcut For Making UIDs appeared first on AdExchanger.
CDP Hightouch Has A Shortcut For Making UIDs Read More »
A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform. The post Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach appeared first on AdExchanger.
Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach Read More »
Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign activation. Which is why AWS debuted a cloud infrastructure service specifically for ad tech on Thursday. The new service, called RTB Fabric, offers ad tech platforms more
AWS Launches A Cloud Infrastructure Service For Ad Tech Read More »
The ad dollars are nice but the real prize for Amazon is the infrastructure itself – the rails on which the entire system runs. Up until now that’s been the quiet part of its ad strategy. Moving forward it’s saying it out loud. The company is launching a managed cloud network built specifically to handle
Amazon’s next frontier in advertising: the cloud infrastructure it runs on Read More »
